It’s easy to create a private Facebook Group and invite individuals to participate in the group — even if they’re not your friend on Facebook. Learn the basics in this two-minute video.
This video features Heather Maves (@heatherm17), blogger & social media content writer for Sentry Insurance — and a mighty fine archer.
When you work in social media regularly, one of the best things to have on hand is a book that you can hand to business owners that don’t recognize the benefits of social media. One of my favorites Eric Harr’s recent book entitled The Real Truth About Social Media.
Despite it’s modest size (about 100 pages), Real Truth is filled with actionable insights that are easily understood by traditional marketing executives and business leaders, without time-wasting jabber or hollow social media evangelism. Real Truth answers the most common question that business leaders have about social media: Why bother?It’s not about social media. It’s about customer service.
“If you deliver old-school customer service to your customers — if you care, listen, and have humility, and if you put people first — you will reap rich rewards from social media. You will build a volunteer army of passion-driven, newly-empowered marketers,” Harr said. “The brands that are winning in social media do it old-school.”
We’d like to think that the links we share on social networks have a life of their own. However, the links we share on social networks have a half-life shorter than the North American mayfly.
While a mayfly can live for up to 24 hours, most of the energy behind the links you share on social networks is spent in a few hours. According to bitly.com, the leading site for shortening and sharing links, links shared from Twitter have a half life of 2.8 hours. This means that in less than three hours the link has gotten half of the click-thrus it will EVER get. The average link shared from Facebook has a half life of 3.2 hours. The longest-lived links are those shared from YouTube, which average a 7 hours half life. Bitly’s results were based on examining the half life of 1,000 popular links shared from Twitter, Facebook and YouTube.
If you’re ‘in the market’ for social influence, then Empire Avenue may be the destination of choice. If so, here are some helpful tips for daytrading.
Empire Avenue is a popular ‘social influence’ stock market game. It allows you to peddle the social influence by buying and selling shares of social media users. The ‘market value’ (connection score) of players is determined by the value they’re contributing to social channels (Facebook, Twitter, Facebook, LinkedIn, Flickr, YouTube), their blog and the empire avenue site.
The value of a player’s shares is based on three factors: their activity, their audience size, and their engagement. As each of these change, so does the value of a user’s shares (measured in ‘eaves’ instead of ‘dollars’).
Video content is an important aspect of every company’s digital marketing strategy. It’s popular, social and effective. According to a recent study, the average internet user watches 186 online videos per month.
Video is popular. The most recent comScore study indicates that 183 million U.S. Internet users watched an all-time record 33.9 billion online videos in May, 2010.
Video is social. YouTube is the most popular site for viewing online video (43 percent) and content viewed on YouTube and other sites is often driven by sharing on social networks where users spend the majority of their online time.
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