The real truth: What business owners need to know about social media

When you work in social media regularly, one of the best things to have on hand is a book that you can hand to business owners that don’t recognize the benefits of social media. One of my favorites Eric Harr’s recent book entitled The Real Truth About Social Media. Despite it’s modest size (about 100 Read more about The real truth: What business owners need to know about social media[…]

Men Behaving Badly: Leverage Social Accountability to Meet New Year’s Goals

Want to succeed with your 2012 resolution? Consider using social media as a way to keep yourself accountable — in front of witnesses. ‘Accountability’ can be the key to  eliminating bad habits — or achieving personal goals — especially when it’s combined with the power of social media.  stickK.com helps people use negative incentives (loss Read more about Men Behaving Badly: Leverage Social Accountability to Meet New Year’s Goals[…]

Social Science: Your shared links are short lived on social networks

We’d like to think that the links we share on social networks have a life of their own.  However, the links we share on social networks have a half-life shorter than the North American mayfly. While a mayfly can live for up to 24 hours, most of the energy behind the links you share on Read more about Social Science: Your shared links are short lived on social networks[…]

DC Quake’s social media aftershock hit Wisconsin in four minutes

A 5.8 earthquake hit the Washington DC area at 1:51 eastern on Tuesday, August 23.  The aftershock on Twitter began about three minutes later. The DC quake was the largest on the East Coast since one of the same strength in New York in 1944 and the largest in Virginia since a 5.9 temblor in Read more about DC Quake’s social media aftershock hit Wisconsin in four minutes[…]

Kerpen’s ‘Likeable’ is a good companion for social media

Although social media has become a mainstream business strategy, there are few ‘how-to’ books that you can hand business owners who are eager to get started with social media.  The newest of these is Likeable Social Media by David Kerpen. At more than 140 characters, the title of Dave Kerpen’s 2011 social media handbook may Read more about Kerpen’s ‘Likeable’ is a good companion for social media[…]

On the Plus Side: Brands can build a Google+ following now.

In it’s first month Google+, Google’s new social network, has attracted more than 20 million unique visitors — and a lot of unwelcomed interest from leading brands. Google+ (pronounced ‘Google Plus’) is a group of social sharing tools that lets existing Google users leverage their existing Google profile and Google Buzz account in new ways: They can share content Read more about On the Plus Side: Brands can build a Google+ following now.[…]

Special K: Klout’s +K helps refresh #FollowFriday

As one of Twitter’s most popular, long-standing Twitter memes, #FollowFriday is based on a noble premise:  recommending Twitter users that other people should follow. However, it’s gotten out of control. It’s become cluttered, spammy, and annoying. I don’t follow people  based solely on someone’s #followfriday recommendation.  Neither does anyone else. When Twitter was young, #followfriday Read more about Special K: Klout’s +K helps refresh #FollowFriday[…]

Hat’s off to personal branding

More people recognize me as a cartoon character in a cowboy hat than by my actual appearance.  That’s about to change. I’ve swapped my cartoon avatars on Twitter and Facebook with an actual photo. The more I get to know people online, the more I want to know their personal appearance.  This is why I Read more about Hat’s off to personal branding[…]