Kerpen’s ‘Likeable’ is a good companion for social media

Although social media has become a mainstream business strategy, there are few ‘how-to’ books that you can hand business owners who are eager to get started with social media.  The newest of these is Likeable Social Media by David Kerpen. At more than 140 characters, the title of Dave Kerpen’s 2011 social media handbook may Read more about Kerpen’s ‘Likeable’ is a good companion for social media[…]

The fun of ‘un’: A pick-me-up book for social media marketers

The most POPULAR marketing books find clever ways to point out the problems of traditional marketing. The most HELPFUL marketing books, explore ways to solve these problems. Unmarketing, by Scott Stratten, is a popular book.  It’s an enjoyable and inspiring read on the failure of traditional marketing strategies, tactics, and mindsets. In the tome, Stratten Read more about The fun of ‘un’: A pick-me-up book for social media marketers[…]