Facebook’s ‘Life Events’ are the main event for digital marketers

The life-events engine behind Facebook’s new timeline may be the most powerful digital marketing tool ever created.  It allows Facebook users to record the milestones of their life. And, it allows digital marketers to deliver the most effective and  relevant just-in-time messages. One of the biggest challenges for all marketers is getting the right message…[…]

The fun of ‘un’: A pick-me-up book for social media marketers

The most POPULAR marketing books find clever ways to point out the problems of traditional marketing. The most HELPFUL marketing books, explore ways to solve these problems. Unmarketing, by Scott Stratten, is a popular book.  It’s an enjoyable and inspiring read on the failure of traditional marketing strategies, tactics, and mindsets. In the tome, Stratten[…]

World Wide Rave: How PR Professionals Join the Social Media Party

PR pros are naturals at conversation and relationship building.  So, it’s no surprise that Dave Meerman Scott adapted many of his rules of PR to social channels. World Wide Rave, one of Scott’s latest books,  shares his ideas for adapting communication strategies to come alive on social networks.  The tactics shared by Scott are straight forward and easy to[…]

Punk Marketing: It’s retro, social and (GASP!) mainstream

In 2007, shortly after the Sex Pistols were involuntarily inducted into the Rock & Roll Hall of Fame, Punk Marketing was born. And, it only asks one thing of us: “Get off your ass and join the revolution.”‘ If you had done so then, you’d be ahead of the curve now — because Punk marketing[…]

Six Pixels of Separation: Stop lurking and step it up on social networks

Social media can drive a company’s revenue, awareness and success in the marketplace — but not from the sidelines.  To achieve success, companies need to stop lurking, stop selling and spend more time engaging customers. Six Pixels of Separation, by Mitch Joel, challenges business owners to be ACTIVE and AUTHENTIC in online communication. The book,[…]

Twitter: A social media steam valve

Twitter is like an emotional outburst: Tweets are brief, immediate,  expressive, short-lived and attention getting. That’s why it’s no surprise that Twitter has become a great tool for customer service.  On any given day, users are bashing and celebrating their favorite brands in 140 characters or less.  Some brands (such as AT&T) are so unpopular at times that[…]

Hey Google, let’s say goodbye to millions of search results

With Google, it’s not uncommon to find millions of results for your search query. The uncommon thing is caring about ANYTHING after the first page. Why? Millions don’t matter. Google users want instant gratification when they’re searching. Consider these facts:  According to Google, 75 percent of Google users NEVER click past the first page. The[…]