The life-events engine behind Facebook’s new timeline may be the most powerful digital marketing tool ever created. It allows Facebook users to record the milestones of their life. And, it allows digital marketers to deliver the most effective and relevant just-in-time messages.
One of the biggest challenges for all marketers is getting the right message… to the right people… at the right time. Digital marketers have typically had the advantage meeting this challenge by leveraging pay-per-click advertising (PPC) and display ads triggered by keywords appearing in on line content. While these tactics allow better targeting than traditional media, they’re still limited by the universe of individuals searching with the right keywords and finding the right destinations.
Facebook’s new timeline overcomes these limitations by enabling and encouraging Facebook users to share their life events with others. Facebook’s new timeline allows users to share information when they move, buy a home, add a vehicle, have a child, change their job and so on. The possibilities are endless.