Social media drives referrals and opportunities for B2B

Question: How effective is social networking for B2B marketing? Answer: Social media is a powerful tool for B2B marketers and business owners. It can be used effectively to monitor prospects, drive referrals; create new business opportunities; and attract the right talent and more… Although the effectiveness of social networks (Twitter, Facebook, etc.) may vary by Read more about Social media drives referrals and opportunities for B2B[…]

How to become an industry expert by USING social media

It’s not enough to declare your expertise on social networks — you need to demonstrate it, regardless of the industry you work in. Working in marketing over the past decade – I’ve seen a lot of companies try to position themselves as an ‘Approachable expert’ (show of hands). It sounds great, but too often it Read more about How to become an industry expert by USING social media[…]

Want to generate social media referrals or connections? Make them first.

If you want to generate referrals, likes and positive reviews on social media, one of the best things that you can do is model the behavior to your own fans, friends and followers. Connect. Share. Like. Comment. Favorite. Retweet. Give +K. Be first to do it. People watch those that connect with them in a Read more about Want to generate social media referrals or connections? Make them first.[…]

The real truth: What business owners need to know about social media

When you work in social media regularly, one of the best things to have on hand is a book that you can hand to business owners that don’t recognize the benefits of social media. One of my favorites Eric Harr’s recent book entitled The Real Truth About Social Media. Despite it’s modest size (about 100 Read more about The real truth: What business owners need to know about social media[…]

Kerpen’s ‘Likeable’ is a good companion for social media

Although social media has become a mainstream business strategy, there are few ‘how-to’ books that you can hand business owners who are eager to get started with social media.  The newest of these is Likeable Social Media by David Kerpen. At more than 140 characters, the title of Dave Kerpen’s 2011 social media handbook may Read more about Kerpen’s ‘Likeable’ is a good companion for social media[…]

Selling ‘social’ to the C suite: The power of referrals

If you want corporate executives to understand the value of social networks, you need to move discussions from ROI to COI. When executives ask about the return on investment (ROI) for social media, they’re asking “How much money will be make today?”  It’s like measuring the the amount of water in your kitchen by what Read more about Selling ‘social’ to the C suite: The power of referrals[…]

The Referral Engine: Where many companies stall

To many business owners, referrals seem like random acts of kindness. However, its possible to generate consistent online and offline referrals with a finely-tuned referral engine. John Jantsch, author of The Referral Engine: Teaching Your Business to Market Itself, said that a company’s volume of customer referrals isn’t determined by chance. It’s determined by the Read more about The Referral Engine: Where many companies stall[…]

Forget the Numbers: Manage your mentors on social networks

Many people still view their connections on LinkedIn as a numbers game: The more connections they have, the more influence they think THINK have. But they’re wrong. Effective social networking isn’t about HOW MANY PEOPLE you connect with: It’s about HOW WELL CONNECTED with each individual you are that matters. That is why LinkedIn’s core Read more about Forget the Numbers: Manage your mentors on social networks[…]