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The real truth: What business owners need to know about social media

January 12, 2012 By 2 Comments

When you work in social media regularly, one of the best things to have on hand is a book that you can hand to business owners that don’t recognize the benefits of social media. One of my favorites Eric Harr’s recent book entitled The Real Truth About Social Media.

Despite it’s modest size (about 100 pages), Real Truth is filled with actionable insights that are easily understood by traditional marketing executives and business leaders, without time-wasting jabber or hollow social media evangelism.  Real Truth answers the most common question that business leaders have about social media: Why bother?It’s not about social media. It’s about customer service.

“If you deliver old-school customer service to your customers — if you care, listen, and have humility, and if you put people first — you will reap rich rewards from social media. You will build a volunteer army of passion-driven, newly-empowered marketers,” Harr said. “The brands that are winning in social media do it old-school.”

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Filed Under: Books, Facebook, LinkedIn, Misc T, Twitter, word of mouth, youtube Tagged With: , , , , , ,

Kerpen’s ‘Likeable’ is a good companion for social media

August 11, 2011 By 3 Comments

Although social media has become a mainstream business strategy, there are few ‘how-to’ books that you can hand business owners who are eager to get started with social media.  The newest of these is Likeable Social Media by David Kerpen.

At more than 140 characters, the title of Dave Kerpen’s 2011 social media handbook may be too long to tweet, but the book is definitely worth talking about.  Officially titled Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and other social networks), Kerpen’s book shares 18 strategies  for effective Facebook marketing and provides an overview of the most popular and effective social media networks for business.

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Filed Under: Books, Facebook, Twitter Tagged With: , , , , , ,

Selling ‘social’ to the C suite: The power of referrals

November 5, 2010 By 1 Comment

If you want corporate executives to understand the value of social networks, you need to move discussions from ROI to COI.

When executives ask about the return on investment (ROI) for social media, they’re asking “How much money will be make today?”  It’s like measuring the the amount of water in your kitchen by what coming out of the tap.  A better way to measure the effectiveness of social media is to look at centers of influence (COI) because it’s like measuring the amount of water in your kitchen by considering every drop that can be delivered by the water company.

Centers of influence, or COI’s, are people in the community that generate sales for your business through referrals.  Sometimes they’re customers. Sometimes they’re not. Some are members of your target market who influence their peers.  Others operate complimentary businesses and share their customers.  They are well connected. They have ability to generate large volumes of business for your company by referral — and they’re online.

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Filed Under: Facebook, LinkedIn, Strategy, Twitter, word of mouth Tagged With: , , , , , , ,

The Referral Engine: Where many companies stall

October 19, 2010 By 5 Comments

To many business owners, referrals seem like random acts of kindness. However, its possible to generate consistent online and offline referrals with a finely-tuned referral engine.

John Jantsch, author of The Referral Engine: Teaching Your Business to Market Itself, said that a company’s volume of customer referrals isn’t determined by chance. It’s determined by the ongoing referral processes systematically created, integrated, and implemented by business owners.

“It may feel a bit odd to suggest that you can actually compel someone to perform a voluntary act,” Jantsch said. “You’ll find that the pull of a fully-developed referral engine is so strong that your brand supporters will feel as though they have no choice but to sing your praises.”

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Filed Under: Books, crowdsourcing, Facebook, LinkedIn, sales, Strategy, word of mouth Tagged With: , , , , , ,

Forget the Numbers: Manage your mentors on social networks

July 26, 2010 By 1 Comment

Many people still view their connections on LinkedIn as a numbers game: The more connections they have, the more influence they think THINK have.

But they’re wrong.

Effective social networking isn’t about HOW MANY PEOPLE you connect with: It’s about HOW WELL CONNECTED with each individual you are that matters. That is why LinkedIn’s core networking philosophy is that users should send connection invitations only to people with whom they have a prior relationship.

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Filed Under: crowdsourcing, LinkedIn, Web Tagged With: , ,
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