Facebook’s ‘Life Events’ are the main event for digital marketers

The life-events engine behind Facebook’s new timeline may be the most powerful digital marketing tool ever created.  It allows Facebook users to record the milestones of their life. And, it allows digital marketers to deliver the most effective and  relevant just-in-time messages. One of the biggest challenges for all marketers is getting the right message… Read more about Facebook’s ‘Life Events’ are the main event for digital marketers[…]

‘Net Neutrality’ is an essential upgrade to the FCC’s Fairness Doctrine. Let’s protect it.

When there were only a handful of public media outlets more than 50 years ago, the Fairness Doctrine  seemed necessary because it required broadcasters to present both sides of controversial issues. Today, that thinking behind the doctrine is as dated as the mainstream media itself. The Fairness Doctrine was a policy of the United States Read more about ‘Net Neutrality’ is an essential upgrade to the FCC’s Fairness Doctrine. Let’s protect it.[…]

On the Plus Side: Brands can build a Google+ following now.

In it’s first month Google+, Google’s new social network, has attracted more than 20 million unique visitors — and a lot of unwelcomed interest from leading brands. Google+ (pronounced ‘Google Plus’) is a group of social sharing tools that lets existing Google users leverage their existing Google profile and Google Buzz account in new ways: They can share content Read more about On the Plus Side: Brands can build a Google+ following now.[…]

End video clutter: Add links to make online videos more effective, manageable and social

Video content is an important aspect of every company’s digital marketing strategy. It’s popular, social and effective. According to a recent study, the average internet user watches 186 online videos per month. Video is popular. The most recent comScore study indicates that 183 million U.S. Internet users watched an all-time record 33.9 billion online videos Read more about End video clutter: Add links to make online videos more effective, manageable and social[…]

On the road to widespread location-based social networking

Many mobile users have tinkered with location-based social networking in the past 12 months.  However, things are expected to get serious now — as Facebook enters the fray. The location-based social networking space is currently dominated by Foursquare with more 2 million users. Foursquare is a mobile/web application that allows registered users to connect with friends and update their location.  Social aspects of Foursquare are Read more about On the road to widespread location-based social networking[…]

Wave “Goodbye” to Google Wave, a wonderful collaborative silo

Like other users who have had access to Google Wave for the past 8-10 months, I was impressed by Google’s technology — and frustrated by my inability to use it effectively. Wave, Google’s innovative web application for real-time communication and collaboration, was a collaborative silo. This is why, on August 4, 2010, Google announced the Read more about Wave “Goodbye” to Google Wave, a wonderful collaborative silo[…]

Fostering Friendly Faces for Customer Service on Twitter

Many corporations are still using their corporate logo as their profile photo on Twitter. That’s a mistake — particularly for companies hoping to use Twitter to improve or enhance their customer service. People want to talk to people on social networks — Not corporations.  That’s doubly true when it comes to unhappy customers. Some companies, Read more about Fostering Friendly Faces for Customer Service on Twitter[…]

Like or Dislike: The five-star approach to social media ratings

Liking content on social media channels  is an ‘all or nothing’ affair. This is why YouTube recently replaced its five-star video rating system with a simpler ‘thumbs up or thumbs down’ rating system. YouTube has been considering the change since last fall, when it noticed that the majority of YouTube videos either have a five-star rating — or Read more about Like or Dislike: The five-star approach to social media ratings[…]