It’s easy to create a private Facebook Group and invite individuals to participate in the group — even if they’re not your friend on Facebook. Learn the basics in this two-minute video.
This video features Heather Maves (@heatherm17), blogger & social media content writer for Sentry Insurance — and a mighty fine archer.
When you work in social media regularly, one of the best things to have on hand is a book that you can hand to business owners that don’t recognize the benefits of social media. One of my favorites Eric Harr’s recent book entitled The Real Truth About Social Media.
Despite it’s modest size (about 100 pages), Real Truth is filled with actionable insights that are easily understood by traditional marketing executives and business leaders, without time-wasting jabber or hollow social media evangelism. Real Truth answers the most common question that business leaders have about social media: Why bother?It’s not about social media. It’s about customer service.
“If you deliver old-school customer service to your customers — if you care, listen, and have humility, and if you put people first — you will reap rich rewards from social media. You will build a volunteer army of passion-driven, newly-empowered marketers,” Harr said. “The brands that are winning in social media do it old-school.”
Want to succeed with your 2012 resolution? Consider using social media as a way to keep yourself accountable — in front of witnesses.
‘Accountability’ can be the key to eliminating bad habits — or achieving personal goals — especially when it’s combined with the power of social media. stickK.com helps people use negative incentives (loss aversion) to positively influence behavior. It allows you to pledge money that will be forfeited to friends, charities, or anti-charities (organizations you HATE) if you fail to meet weekly goals. Stickk boasts nearly 150,000 stickK users and over 120,000 Commitment Contracts.
I’ve been using the site since September to track my goal of losing 30lbs in 30 weeks. So far, I’ve lost more than 20lbs with mixed success. I’ve reached 75 percent of my weekly goals.
The life-events engine behind Facebook’s new timeline may be the most powerful digital marketing tool ever created. It allows Facebook users to record the milestones of their life. And, it allows digital marketers to deliver the most effective and relevant just-in-time messages.
One of the biggest challenges for all marketers is getting the right message… to the right people… at the right time. Digital marketers have typically had the advantage meeting this challenge by leveraging pay-per-click advertising (PPC) and display ads triggered by keywords appearing in on line content. While these tactics allow better targeting than traditional media, they’re still limited by the universe of individuals searching with the right keywords and finding the right destinations.
Facebook’s new timeline overcomes these limitations by enabling and encouraging Facebook users to share their life events with others. Facebook’s new timeline allows users to share information when they move, buy a home, add a vehicle, have a child, change their job and so on. The possibilities are endless.
The new look & feel coming to Facebook can’t come soon enough for me. That’s why I’ve been using it for months — in an application called Flipboard.
Flipboard bills itself as the world’s first social magazine. Inspired by the beauty and ease of content shared using traditional print media, Flipboard takes online content from social media sites, blogs, and online media and remixes it to provide a magazine-like feel. No doubt, Flipboard contributed inspiration to the Facebook team toward the site’s upcoming look and feel. Facebook’s timeline uses a similar graphic layout to display a user’s Facebook stream — including an area for short updates along the right side (ala Facebook’s ticker) and the ability to navigate via a Facebook timeline.
Basically, Facebook’s new look is Flipboard on steroids. It allows you to view, build and customize your timeline over vast periods of time. Want to insert timeline updates from your childhood? Add baby photos? Graduation photos? Wedding video? It’s all possible.
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