Kerpen’s ‘Likeable’ is a good companion for social media

Although social media has become a mainstream business strategy, there are few ‘how-to’ books that you can hand business owners who are eager to get started with social media.  The newest of these is Likeable Social Media by David Kerpen. At more than 140 characters, the title of Dave Kerpen’s 2011 social media handbook may Read more about Kerpen’s ‘Likeable’ is a good companion for social media[…]