Want to succeed with your 2012 resolution? Consider using social media as a way to keep yourself accountable — in front of witnesses.
‘Accountability’ can be the key to eliminating bad habits — or achieving personal goals — especially when it’s combined with the power of social media. stickK.com helps people use negative incentives (loss aversion) to positively influence behavior. It allows you to pledge money that will be forfeited to friends, charities, or anti-charities (organizations you HATE) if you fail to meet weekly goals. Stickk boasts nearly 150,000 stickK users and over 120,000 Commitment Contracts.
I’ve been using the site since September to track my goal of losing 30lbs in 30 weeks. So far, I’ve lost more than 20lbs with mixed success. I’ve reached 75 percent of my weekly goals.
When it comes attracting followers, fans, and friends to social media channels, too many marketers focus on the ‘laws of attraction’ instead on the ‘laws of reciprocity.’
The life-events engine behind Facebook’s new timeline may be the most powerful digital marketing tool ever created. It allows Facebook users to record the milestones of their life. And, it allows digital marketers to deliver the most effective and relevant just-in-time messages.
We recently had the opportunity to interview Maggie Silver, Health Communication Specialist for the Office of Public Health Preparedness and Response at the Centers for Disease Control and Prevention (CDC). Maggie is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy!