Asking for Online Reviews? You Are Asking for Trouble.

Online reviews are more influential than advertising. So, perhaps it’s no surprise that marketers are looking for ways to boost conversion by leveraging reviews on Yelp, Google, Facebook, Amazon and other review sites. According to a 2017 Local Consumer Review Survey, by Bright Local, every star a company receives on an online review site can Read more about Asking for Online Reviews? You Are Asking for Trouble.[…]

Reviews & Reputation: Aligning Online Review Sites with Net Promoter Score (NPS)

Customer review websites such as Google, Yelp, Facebook and Foursquare, are examples of Net Promoter Score (NPS) in action. They have a huge impact on a company’s reputation and reoccurring business. This is why they need to be  monitored, measured and managed effectively. Monitoring online review sites is challenging, but achievable. Since the reviews that Read more about Reviews & Reputation: Aligning Online Review Sites with Net Promoter Score (NPS)[…]

Big Data Drives Big Loyalty

What’s the biggest thing in marketing? Big data. Over the next decade, the best marketers will be the ones with the best data and the most effective algorithms. I’m a digital marketer, a SQL database administrator and an internet programmer, so it was probably inevitable for Rajat Paharia’s book, Loyalty 3.0: How to Revolutionize Customer Read more about Big Data Drives Big Loyalty[…]

Effective Social Media Tactics can be Powered by Emotional Triggers

In an age of ‘big data’, with the advent of social media ‘bots and widespread use of emojis, GIFs and bitmojis, effective social media strategies need to be powered by emotion. Basic positive/negative/neutral sentiment analysis isn’t powerful or accurate enough to fuel effective social media tactics.  Typical sentiment analysis is only 60 percent accurate, and isn’t specific enough to Read more about Effective Social Media Tactics can be Powered by Emotional Triggers[…]

Creative Pro Files: An Interview with GapingVoid.com

We recently had the opportunity to interview Hugh MacLeod and Jason Korman of GapingVoid.com.  These guys are Creative Pros, so we wanted to share this entire interview with everyone. Enjoy! You’ve used the tagline “you’re toughest business problems solved visually” What does this process ‘look’ like? What are the characteristics of a good solution? Korman: Read more about Creative Pro Files: An Interview with GapingVoid.com[…]

Social Pro Files: An Interview with Jay Baer

We recently had the opportunity to interview Jay Baer, author of Hug Your Haters: How to Embrace Complaints and Keep Your Customers, and President of Convince and Convert consulting.  Jay is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy! In your book, you break it into on-stage/off-stage haters. Off-stage haters Read more about Social Pro Files: An Interview with Jay Baer[…]

If A Bank Can Be Interesting, Your Company Can Be Too

One of the most memorable mantras from Andy Sernovitz is that “advertising is the cost of being boring.”  It was true when he said it during the early days of social media. And its true today. That is why Facebook has become a successful and profitable pay-to-play platform.  Brands are comfortable with paying. Brands are Read more about If A Bank Can Be Interesting, Your Company Can Be Too[…]

Would you listen to the #StarCrossed Podcast on Radiotopia?

Radiotopia is looking for a few good additions to their podcast network in 2017. With that in mind, we produced this preview of #StarCrossed, a podcast where a cheerleader and a critic explore human situations: When we shine. When we suck. When we snap. The best and worst experiences in life. If you read my Read more about Would you listen to the #StarCrossed Podcast on Radiotopia?[…]