Hey Marketers: You HAVE TO KNOW Tableau

Gathering and analyzing data used to be one stage of the marketing process. However, in the age of big data, its become a continuous state.  That is why 21st-century marketers need to know Tableau. Being an effective marketer USED to mean having at-will access to sales data, campaign data, web analytic and social data. However, logging into separate Read more about Hey Marketers: You HAVE TO KNOW Tableau[…]

Seeking a Cure for Lackluster Digital Marketing? Get Strategy and Get Scrappy

If you want to be scrappy, you need to have solid business, marketing and digital marketing  strategies in place first, according to Nick Westergaard, author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. It’s no surprise that Westergaard, who teaches at the University of Iowa in addition to working as a digital strategist, emphasizes Read more about Seeking a Cure for Lackluster Digital Marketing? Get Strategy and Get Scrappy[…]

Social Pro Files: An Interview with Nick Westergaard

We recently had the opportunity to interview Nick Westergaard, author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.  Nick is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy!  Where did the idea for  “Get Scrappy” come from? It was this idea that everyone was really trying to do more Read more about Social Pro Files: An Interview with Nick Westergaard[…]

Effective Social Media Tactics can be Powered by Emotional Triggers

In an age of ‘big data’, with the advent of social media ‘bots and widespread use of emojis, GIFs and bitmojis, effective social media strategies need to be powered by emotion. Basic positive/negative/neutral sentiment analysis isn’t powerful or accurate enough to fuel effective social media tactics.  Typical sentiment analysis is only 60 percent accurate, and isn’t specific enough to Read more about Effective Social Media Tactics can be Powered by Emotional Triggers[…]

If A Bank Can Be Interesting, Your Company Can Be Too

One of the most memorable mantras from Andy Sernovitz is that “advertising is the cost of being boring.”  It was true when he said it during the early days of social media. And its true today. That is why Facebook has become a successful and profitable pay-to-play platform.  Brands are comfortable with paying. Brands are Read more about If A Bank Can Be Interesting, Your Company Can Be Too[…]

Tired of Klout or Kred? Create Your Own Social Influence Algorithm.

I’ve always questioned the validity of black-box algorithms like Klout and Kred for social influence.  That is why we decided to create our own algorithm. To build an influence algorithm, the team (including Terry Golesworthy from Customer Respect Group and Joe Kikta) began by identifying factors that contribute to the social potential brands have on Read more about Tired of Klout or Kred? Create Your Own Social Influence Algorithm.[…]

Hug Your Haters? Maybe. Ignore Them? Never.

Responding to every comment about your brand on social media isn’t a new idea, but supporting data included in Jay Baer’s  new book,”Hug Your Haters,”   makes it a compelling one. Hug your Haters  bills itself as the first-ever book about modern customer service.  That may well be the case when you take a look at the Read more about Hug Your Haters? Maybe. Ignore Them? Never.[…]

Social Pro Files: An Interview with Dave Kerpen

We recently had the opportunity to interview Dave Kerpen, author of Likeable, and co-founder of Likeable Media. Dave is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy! What has changed most in the world of social media since you published ‘Likeable’? Facebook changed its algorithm. It’s now ‘Pay to play’. Read more about Social Pro Files: An Interview with Dave Kerpen[…]