Customer Review Websites: Don’t Settle for Average

When brands consider how well they perform on customer review sites such as Google, Yelp, Facebook and Foursquare, they too-often base their level of success on  their  ‘average’ review on a five-star scale. Online review ratings matter because they influence peoples’ shopping, dining, and travel habits.  Most consumers read online reviews before making significant purchases[…]

Reviews & Reputation: Aligning Online Review Sites with Net Promoter Score (NPS)

Customer review websites such as Google, Yelp, Facebook and Foursquare, are examples of Net Promoter Score (NPS) in action. They have a huge impact on a company’s reputation and reoccurring business. This is why they need to be  monitored, measured and managed effectively. Monitoring online review sites is challenging, but achievable. Since the reviews that[…]

Pro File: An Interview with Brian Burke

We recently had the opportunity to interview Brian Burke, author of Gamify: How Gamification Motivates People to Do Extraordinary Things. Brian is a Gamification Pro, so we wanted to share this entire interview with everyone. Enjoy! In your book you talk about Gardner predicting the failure of most gamified applications by 2014. Now it’s 2016 what do you[…]

Seeking a Cure for Lackluster Digital Marketing? Get Strategy and Get Scrappy

If you want to be scrappy, you need to have solid business, marketing and digital marketing  strategies in place first, according to Nick Westergaard, author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. It’s no surprise that Westergaard, who teaches at the University of Iowa in addition to working as a digital strategist, emphasizes[…]

Social Pro Files: An Interview with Nick Westergaard

We recently had the opportunity to interview Nick Westergaard, author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.  Nick is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy!  Where did the idea for  “Get Scrappy” come from? It was this idea that everyone was really trying to do more[…]