Asking for Online Reviews? You Are Asking for Trouble.

Online reviews are more influential than advertising. So, perhaps it’s no surprise that marketers are looking for ways to boost conversion by leveraging reviews on Yelp, Google, Facebook, Amazon and other review sites. According to a 2017 Local Consumer Review Survey, by Bright Local, every star a company receives on an online review site can Read more about Asking for Online Reviews? You Are Asking for Trouble.[…]

Think Pink: Social Advocacy with #PussyHat and #PinkOut

If you’ve been wondering what happened to the pink swarm of advocates that Trump’s presidency released, then you are happy to see what Planned Parenthood’s #PinkOut campaign accomplished this week. #PussyHat was a catalyst ignited during the Womens’ March to show unity on Womens’ rights.  Planned Parenthood’s #PinkOut campaign brought it home. The Pussyhat Project Read more about Think Pink: Social Advocacy with #PussyHat and #PinkOut[…]

Customer Review Websites: Don’t Settle for Average

When brands consider how well they perform on customer review sites such as Google, Yelp, Facebook and Foursquare, they too-often base their level of success on  their  ‘average’ review on a five-star scale. Online review ratings matter because they influence peoples’ shopping, dining, and travel habits.  Most consumers read online reviews before making significant purchases Read more about Customer Review Websites: Don’t Settle for Average[…]

The Social Side of Email: Always Ask for an Email Opt-In

Reaching fans for free on social media sites is more challenging than ever. That is why social-savvy marketers are using opt-in email to make the most of social media connections. In the first half of 2016, organic reach on Facebook dropped by 52% according to a Marketing Land report.  This means that less than 2.5 Read more about The Social Side of Email: Always Ask for an Email Opt-In[…]

Reviews & Reputation: Aligning Online Review Sites with Net Promoter Score (NPS)

Customer review websites such as Google, Yelp, Facebook and Foursquare, are examples of Net Promoter Score (NPS) in action. They have a huge impact on a company’s reputation and reoccurring business. This is why they need to be  monitored, measured and managed effectively. Monitoring online review sites is challenging, but achievable. Since the reviews that Read more about Reviews & Reputation: Aligning Online Review Sites with Net Promoter Score (NPS)[…]

Big Data Drives Big Loyalty

What’s the biggest thing in marketing? Big data. Over the next decade, the best marketers will be the ones with the best data and the most effective algorithms. I’m a digital marketer, a SQL database administrator and an internet programmer, so it was probably inevitable for Rajat Paharia’s book, Loyalty 3.0: How to Revolutionize Customer Read more about Big Data Drives Big Loyalty[…]

Pro File: An Interview with Brian Burke

We recently had the opportunity to interview Brian Burke, author of Gamify: How Gamification Motivates People to Do Extraordinary Things. Brian is a Gamification Pro, so we wanted to share this entire interview with everyone. Enjoy! In your book you talk about Gardner predicting the failure of most gamified applications by 2014. Now it’s 2016 what do you Read more about Pro File: An Interview with Brian Burke[…]

#1Term4Hillary: I Like Hillary’s App More than I Like the Candidate

As a reluctant supporter of Hillary Clinton, I’m pleased to have something to get excited about during the presidential election: Hillary’s mobile app. The app is better than the candidate. While its not uncommon for me to support a democratic candidate for the office of U.S. President, it’s been hard for me to get excited Read more about #1Term4Hillary: I Like Hillary’s App More than I Like the Candidate[…]