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Facebook’s ‘Life Events’ are the main event for digital marketers

The life-events engine behind Facebook’s new timeline may be the most powerful digital marketing tool ever created.  It allows Facebook users to record the milestones of their life. And, it allows digital marketers to deliver the most effective and  relevant just-in-time messages.

One of the biggest challenges for all marketers is getting the right message… to the right people… at the right time.  Digital marketers have typically had the advantage meeting this challenge by leveraging pay-per-click advertising (PPC) and display ads triggered by keywords appearing in on line content.  While these tactics allow better targeting than traditional media, they’re still limited by the universe of individuals searching with the right keywords and finding the right destinations.

Facebook’s new timeline overcomes these limitations by enabling and encouraging Facebook users to share their life events with others.  Facebook’s new timeline allows users to share information when they move, buy a home, add a vehicle, have a child, change their job and so on. The possibilities are endless.

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Social media & brand evangelism: You can’t fake it

The most successful brand evangelists and social media marketers have one thing going for them: A brand they TRULY believe in.

In recent months, I’ve had the opportunity to talk with dozens of Social Pros such as NASA’s Stephanie Schierholz, Jen Martin of AARP, PepsiCo’s Bonin Bough, and Robert Scoble of Rackspace. Although the organizations they represent vary, a common ingredient to their success is the passion they have — not just for their job — but for their organizations.

Brand evangelists and social media managers take their jobs seriously and their brands PERSONALLY.  They believe in their brands.  They want to engage with customers.  The magic happens when they put these passions together. 

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Ten Tips to Unblock your blog

Summer dry spells are common — even for bloggers.  Good weather and summer activities can wreak havoc on a bloggers writing habits.

If you find yourself in a blogging dry spell, don’t panic.  Instead of accepting a dry spell as a ‘failure,’ approach the experience as a brief writing sabbatical that allows you to assess what’s working, tweek what’s not, and return to your keyboard with a new-found enthusiasm.

Based on nearly a decade of blogging experience, here are  unblocking tips I shared during a recent #blogchat session: [Read more...]

Social Pro Files: An Interview with Network for Good’s Katya Andresen

We recently had the opportunity to interview Katya Andresen, COO of Network for Good, and a popular speaker, author, and blogger on topics related to non-profit marketing, online outreach, social media, and fundraising.  Katya is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy!

Let’s start out with a good understanding of Network for the Good. So what are the services that Network for Good provides for non-profits?

Andresen: Network for Good helps non-profits in two basic ways. One, we give organizations tools to do online outreach, so everything from a donate button for your website to a donation page, e-mail campaign tools, events tools, and through our partners, tools for doing fundraising and outreach on Facebook and other social media. We also help non-profits with training because it’s one thing to have a technology tool, it’s quite another to figure what messaging and what marketing will make it successful. And so we have Webinars and an online learning center and all kinds of free resources for any organization that wants to learn more about how to effectively engage supporters online.

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Social media powers immediate, grassroots giving

When an 8.9 magnitude earthquake hit Japan in March 250 miles northeast of Tokyo, it triggered a tsunami that caused major destruction in northern Japan. It also triggered assistance a groundswell of concern, conversation, and financial support on social networks.

Twitter aided Japanese users by providing a Tsunami support page to help them gain first hand information, locate loved ones and share status updates abroad.  Global Voices, translated Japanese Tweets and blogs. and charitable organizations went into action organizing relief efforts and connecting donations. Katya Andresen, COO of Network for Good, said her organization helped dozens of responding organizations accept relief donations within hours of the tragedy. The organization has raised more than $6.7 million in growing relief effort so far.

“As soon as we hear about something that looks like a large-scale humanitarian disaster – within hours, we put together Japan Quake and Tsunami Relief page so that people know where they can donate and what trusted organizations are rushing aid,” Andresen said. “Then, we have some great partnerships that drive a lot of donations to that page.” She said AOL and Yahoo featured Tsunami relief charities ton their homepages to donations and business sponsors like CapitalOne notified its members how they could support the Japan relief effort.

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