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Better than Google AdSense? Facebook ‘SocialSense’

January 27, 2010 By 1 Comment

For more than a decade, content publishers have used Google AdSense to monetize their websites AND advertisers leverage AdSense to promote their business.

The time has come for something better: a social advertising network from Facebook.  Let’s call it “SocialSense.”

With Facebook Connect, Facebook has the capability to create the most effective online advertising network in the world.  By leveraging Connect, Facebook has the capability to target ads more effectively than Google — by a long shot.

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Filed Under: advertising, crowdsourcing, Facebook, google, Mobile, Pay Per Click, Privacy, sales, SEO, Strategy Tagged With: , , , , , ,

Hey Google, let’s say goodbye to millions of search results

November 20, 2009 By Leave a Comment
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The Heat Map of a Google Search

With Google, it’s not uncommon to find millions of results for your search query. The uncommon thing is caring about ANYTHING after the first page. Why? Millions don’t matter.

Google users want instant gratification when they’re searching. Consider these facts:  According to Google, 75 percent of Google users NEVER click past the first page. The top three Google results get 79 percent of all clicks.  The remaining 7 results share just 21 percent of the clicks. This can be show using heat maps (this one is courtesy of EyeTools)  where hotter colors represent areas where people spent more time looking and X’s represent areas where people click.

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Filed Under: Cloud, crowdsourcing, google, SEO, Strategy, Web Tagged With: , , , , , ,

Link Popularity: The Internet’s ‘In’ Crowd

August 11, 2009 By Leave a Comment

Having the best web site in your industry is a noble goal. A far more satisfying one is to have the most popular site.

The best means of measuring your web site’s popularity is by determining its link popularity – that is, the number and quality of other web sites linking to it. Each time another web site adds a link to your web site, it’s a vote of confidence in your site and the quality of its content. This confidence is inherited by search engines which reward popular web sites with higher search engine rankings.

To measure your web site’s popularity, use any free, web-based link popularity tool. Marketleap provides one of the most popular link popularity tools on the Internet. These tools will provide you with a summary of incoming links to your site from the most popular resources.

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Filed Under: advertising, Misc T, SEO, Strategy, Web Tagged With: , , ,

Scheduled maintenance: Tune search engines to get more mileage from paid search

June 18, 2009 By Leave a Comment

MileageHumorDon’t let your search engine marketing tactics run out of gas. In a challenging economy, it’s more important than ever to get the mileage you need from paid ads on Google, Yahoo, and MSN.

When it comes to pay per click (PPC) advertising, three aspects of location are important: the site, the position, and the destination. Each aspect of location influences the effectiveness of your campaign.

With 64 percent market share, Google remains the search leader, according to April 2009 results from Nielsen Online. However, recent changes among Yahoo and MSN mean that marketers need to reassess where to place ads beyond Google. Yahoo and MSN attract different users, and search engines have strong brand loyalty. Yahoo is a strong favorite with 18 to 34 year olds, while MSN and AOL have a stronger preference among the 35 to 55+ age group.

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Filed Under: advertising, Pay Per Click, SEO, Web Tagged With: , , , , , ,

Armchair economics: Social media is key for professionals in a weak economy

June 11, 2009 By Leave a Comment

j-shaped-recessionNet worth and consumption are falling. Unemployment and interest rates are rising. The economic outlook is weak for years. What can you do?

If you’re concerned about the economy, you can use social media to hedge your bets.

This week, I had the opportunity to listen to an economic outlook presented by world-class economist Nouriel Roubini. As the economist who began raising an alarm about recession-triggering behaviors in 2006, Roubini has become known as ‘doctor doom’ for his grim predictions. Nevertheless, Roubini has been included on Time magazine’s list of the world’s 100 most influential people. [Read more...]

Filed Under: crowdsourcing, Facebook, LinkedIn, Misc T, SEO, Strategy, Twitter, Web Tagged With: , , , , , , ,
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