Asking for Online Reviews? You Are Asking for Trouble.

Online reviews are more influential than advertising. So, perhaps it’s no surprise that marketers are looking for ways to boost conversion by leveraging reviews on Yelp, Google, Facebook, Amazon and other review sites. According to a 2017 Local Consumer Review Survey, by Bright Local, every star a company receives on an online review site can Read more about Asking for Online Reviews? You Are Asking for Trouble.[…]

Hey Marketers: You HAVE TO KNOW Tableau

Gathering and analyzing data used to be one stage of the marketing process. However, in the age of big data, its become a continuous state.  That is why 21st-century marketers need to know Tableau. Being an effective marketer USED to mean having at-will access to sales data, campaign data, web analytic and social data. However, logging into separate Read more about Hey Marketers: You HAVE TO KNOW Tableau[…]

Reviews & Reputation: Aligning Online Review Sites with Net Promoter Score (NPS)

Customer review websites such as Google, Yelp, Facebook and Foursquare, are examples of Net Promoter Score (NPS) in action. They have a huge impact on a company’s reputation and reoccurring business. This is why they need to be  monitored, measured and managed effectively. Monitoring online review sites is challenging, but achievable. Since the reviews that Read more about Reviews & Reputation: Aligning Online Review Sites with Net Promoter Score (NPS)[…]

Delete the Inbox: It’s Time for a Human Centered Email Client

‘Answering emails’ has become too synonymous with ‘corporate work’ for many of us. And, that doesn’t bode well for our productivity. We spend one-third of our work time reading and responding to emails, according to  McKinsey Global Institute. The other two-thirds of the time? We’re stressed about the emails we haven’t seen or answered yet. Read more about Delete the Inbox: It’s Time for a Human Centered Email Client[…]

The Marketing Game: Video Game and Ad Motivations are the Same

Creating a good TV commercial, social media plan or marketing campaign isn’t that different than creating a great video game. It’s all about the experience — and the motivation. I recently discovered the works of Gamification Guru Yu-Kai Chou and was intrigued to find how player motivations in video games relate so naturally to the Read more about The Marketing Game: Video Game and Ad Motivations are the Same[…]

An Online Software Customer Manifesto: Agile is Evil

Software companies using Agile to deliver online solutions gain the ability to offer software updates continuously.  What do their users get? A parade of incomplete features, half-baked improvements and the lack of  long term planning. Users get mediocrity. Agile is excitable and unsustainable. It’s an obsessive dog that is too busy chasing a tennis ball Read more about An Online Software Customer Manifesto: Agile is Evil[…]

Content Strategy: How America’s Top Banks Feed the Content Beast

With content as “king” on social media. it’s no surprise that it can take an entire kingdom to keep the content stream flowing at America’s top banks. There is a seemingly-endless demand for new content. According to a recent study by Track Maven, content production and publication across social platforms increased 35% across 2015 and Read more about Content Strategy: How America’s Top Banks Feed the Content Beast[…]

Steal This: The Best Social Media Scorecard

In 2015, I challenged myself to create the best social media scorecard in the world — a bold task, but I think I did it. The Best Social Media Scorecard in the World was originally shared with more than 400 social media leaders from more than 200 companies at a socialmedia.org member meeting in January, Read more about Steal This: The Best Social Media Scorecard[…]