For more than a decade, content publishers have used Google AdSense to monetize their websites AND advertisers leverage AdSense to promote their business.
The time has come for something better: a social advertising network from Facebook. Let’s call it “SocialSense.”
With Facebook Connect, Facebook has the capability to create the most effective online advertising network in the world. By leveraging Connect, Facebook has the capability to target ads more effectively than Google — by a long shot.
One of the biggest obstacle to marketers in the 21st century? The common penny.
Marketers can improve their cost per click (CPC) and cost per acquisition (CPA) by taking the time (pun intented) to learn more about dayparting. Dayparting has been available on Google since 2006, but it remains one of the most underutilized marketing features.
Don’t let your search engine marketing tactics run out of gas. In a challenging economy, it’s more important than ever to get the mileage you need from paid ads on Google, Yahoo, and MSN.
An outdated business joke has become an economic reality: