Hey Marketers: You HAVE TO KNOW Tableau

Gathering and analyzing data used to be one stage of the marketing process. However, in the age of big data, its become a continuous state.  That is why 21st-century marketers need to know Tableau. Being an effective marketer USED to mean having at-will access to sales data, campaign data, web analytic and social data. However, logging into separate Read more about Hey Marketers: You HAVE TO KNOW Tableau[…]

Customer Review Websites: Don’t Settle for Average

When brands consider how well they perform on customer review sites such as Google, Yelp, Facebook and Foursquare, they too-often base their level of success on  their  ‘average’ review on a five-star scale. Online review ratings matter because they influence peoples’ shopping, dining, and travel habits.  Most consumers read online reviews before making significant purchases Read more about Customer Review Websites: Don’t Settle for Average[…]

#1Term4Hillary: I Like Hillary’s App More than I Like the Candidate

As a reluctant supporter of Hillary Clinton, I’m pleased to have something to get excited about during the presidential election: Hillary’s mobile app. The app is better than the candidate. While its not uncommon for me to support a democratic candidate for the office of U.S. President, it’s been hard for me to get excited Read more about #1Term4Hillary: I Like Hillary’s App More than I Like the Candidate[…]

The Marketing Game: Video Game and Ad Motivations are the Same

Creating a good TV commercial, social media plan or marketing campaign isn’t that different than creating a great video game. It’s all about the experience — and the motivation. I recently discovered the works of Gamification Guru Yu-Kai Chou and was intrigued to find how player motivations in video games relate so naturally to the Read more about The Marketing Game: Video Game and Ad Motivations are the Same[…]

Social Pro Files: An Interview with Jay Baer

We recently had the opportunity to interview Jay Baer, author of Hug Your Haters: How to Embrace Complaints and Keep Your Customers, and President of Convince and Convert consulting.  Jay is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy! In your book, you break it into on-stage/off-stage haters. Off-stage haters Read more about Social Pro Files: An Interview with Jay Baer[…]

Social Pro Files: An Interview with Dave Kerpen

We recently had the opportunity to interview Dave Kerpen, author of Likeable, and co-founder of Likeable Media. Dave is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy! What has changed most in the world of social media since you published ‘Likeable’? Facebook changed its algorithm. It’s now ‘Pay to play’. Read more about Social Pro Files: An Interview with Dave Kerpen[…]

Likeable Social Media: Stalk Less. Talk More.

Brands that engage with consumers on social media, need to boost the amount of talking and limit the amount of stalking they do. Big brands do a great job of sharing content on social media. It comes naturally. Brands, agencies and marketers are comfortable teeing up good content and pushing it out to the masses.  Read more about Likeable Social Media: Stalk Less. Talk More.[…]

Brand Sentiment: Even the Best Social Monitoring Tools Fail Miserably

When it comes to monitoring brand sentiment, you can’t trust technology. Even the best social media monitoring tools fail miserably. The most evolved monitoring tools still depend on unevolved sentiment algorithms.  As a result, they struggle with sarcasm, disgruntled spammers, emojis, and identifying bogus social media accounts that wildly skew sentiment results on all social media Read more about Brand Sentiment: Even the Best Social Monitoring Tools Fail Miserably[…]