Customer Review Websites: Don’t Settle for Average

When brands consider how well they perform on customer review sites such as Google, Yelp, Facebook and Foursquare, they too-often base their level of success on  their  ‘average’ review on a five-star scale. Online review ratings matter because they influence peoples’ shopping, dining, and travel habits.  Most consumers read online reviews before making significant purchases[…]

The Marketing Game: Video Game and Ad Motivations are the Same

Creating a good TV commercial, social media plan or marketing campaign isn’t that different than creating a great video game. It’s all about the experience — and the motivation. I recently discovered the works of Gamification Guru Yu-Kai Chou and was intrigued to find how player motivations in video games relate so naturally to the[…]

Social Pro Files: An Interview with Jay Baer

We recently had the opportunity to interview Jay Baer, author of Hug Your Haters: How to Embrace Complaints and Keep Your Customers, and President of Convince and Convert consulting.  Jay is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy! In your book, you break it into on-stage/off-stage haters. Off-stage haters[…]

Social Pro Files: An Interview with Dave Kerpen

We recently had the opportunity to interview Dave Kerpen, author of Likeable, and co-founder of Likeable Media. Dave is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy! What has changed most in the world of social media since you published ‘Likeable’? Facebook changed its algorithm. It’s now ‘Pay to play’.[…]

Likeable Social Media: Stalk Less. Talk More.

Brands that engage with consumers on social media, need to boost the amount of talking and limit the amount of stalking they do. Big brands do a great job of sharing content on social media. It comes naturally. Brands, agencies and marketers are comfortable teeing up good content and pushing it out to the masses. […]

Brand Sentiment: Even the Best Social Monitoring Tools Fail Miserably

When it comes to monitoring brand sentiment, you can’t trust technology. Even the best social media monitoring tools fail miserably. The most evolved monitoring tools still depend on unevolved sentiment algorithms.  As a result, they struggle with sarcasm, disgruntled spammers, emojis, and identifying bogus social media accounts that wildly skew sentiment results on all social media[…]

Building the Perfect Beast: Social Media Monitoring with Brandwatch

Designing enterprise-worthy social media monitoring solutions for the largest companies in the world is can be a big challenge.  Thankfully, I’ve always been able to find tools and team members that are up to the task. Social media monitoring for small businesses can be as ‘free and simple’ as using Google Alerts and Social Mention[…]