Hey Marketers: You HAVE TO KNOW Tableau

Gathering and analyzing data used to be one stage of the marketing process. However, in the age of big data, its become a continuous state.  That is why 21st-century marketers need to know Tableau. Being an effective marketer USED to mean having at-will access to sales data, campaign data, web analytic and social data. However, logging into separate Read more about Hey Marketers: You HAVE TO KNOW Tableau[…]

Net Reputation Score: Dropping Neutral Mentions Means More

There are several ways to measure brand reputation in social media.  Net Reputation Score (NRS) is popular, but problematic method. Net Reputation Score is easy to calculate. It’s the percentage of positive mentions minus the percentage of other mentions (neutral and negative). This means that the end result is always a value between +100 (a Read more about Net Reputation Score: Dropping Neutral Mentions Means More[…]

Customer Review Websites: Don’t Settle for Average

When brands consider how well they perform on customer review sites such as Google, Yelp, Facebook and Foursquare, they too-often base their level of success on  their  ‘average’ review on a five-star scale. Online review ratings matter because they influence peoples’ shopping, dining, and travel habits.  Most consumers read online reviews before making significant purchases Read more about Customer Review Websites: Don’t Settle for Average[…]

Eating Vegan with Abe Froman, The Sausage King of Chicago

When I travel to Chicago, I look forward to eating meat. After watching the 2016 documentary Before the Flood with my daughter, however, I decided to take a break from the steak. It turned out to be surprisingly easy in the hometown of Abe Froman, Sausage King of Chicago. Until the 1920s Chicago was the Read more about Eating Vegan with Abe Froman, The Sausage King of Chicago[…]

Pecha Kucha: How to Ignite Passion in Others with 20 Slides

Standing in front of a crowd for five minutes, with 20 slides, is a great way to communicate something you stand for. Pecha Kucha (Japanese and derived from the sound of the ‘chit chat’) is the art of giving concise, rapid-fire presentations.  The presentation format involves 20 Powerpoint slides that autoplay for 20 seconds (20×20) Read more about Pecha Kucha: How to Ignite Passion in Others with 20 Slides[…]

Reviews & Reputation: Aligning Online Review Sites with Net Promoter Score (NPS)

Customer review websites such as Google, Yelp, Facebook and Foursquare, are examples of Net Promoter Score (NPS) in action. They have a huge impact on a company’s reputation and reoccurring business. This is why they need to be  monitored, measured and managed effectively. Monitoring online review sites is challenging, but achievable. Since the reviews that Read more about Reviews & Reputation: Aligning Online Review Sites with Net Promoter Score (NPS)[…]

Big Data Drives Big Loyalty

What’s the biggest thing in marketing? Big data. Over the next decade, the best marketers will be the ones with the best data and the most effective algorithms. I’m a digital marketer, a SQL database administrator and an internet programmer, so it was probably inevitable for Rajat Paharia’s book, Loyalty 3.0: How to Revolutionize Customer Read more about Big Data Drives Big Loyalty[…]

Pro File: An Interview with Brian Burke

We recently had the opportunity to interview Brian Burke, author of Gamify: How Gamification Motivates People to Do Extraordinary Things. Brian is a Gamification Pro, so we wanted to share this entire interview with everyone. Enjoy! In your book you talk about Gardner predicting the failure of most gamified applications by 2014. Now it’s 2016 what do you Read more about Pro File: An Interview with Brian Burke[…]