The life-events engine behind Facebook’s new timeline may be the most powerful digital marketing tool ever created. It allows Facebook users to record the milestones of their life. And, it allows digital marketers to deliver the most effective and relevant just-in-time messages.
One of the biggest challenges for all marketers is getting the right message… to the right people… at the right time. Digital marketers have typically had the advantage meeting this challenge by leveraging pay-per-click advertising (PPC) and display ads triggered by keywords appearing in on line content. While these tactics allow better targeting than traditional media, they’re still limited by the universe of individuals searching with the right keywords and finding the right destinations.
Facebook’s new timeline overcomes these limitations by enabling and encouraging Facebook users to share their life events with others. Facebook’s new timeline allows users to share information when they move, buy a home, add a vehicle, have a child, change their job and so on. The possibilities are endless.

In it’s first month Google+, Google’s new social network, has attracted more than 20 million unique visitors — and a lot of unwelcomed interest from leading brands.
When an 8.9 magnitude earthquake hit Japan in March 250 miles northeast of Tokyo, it triggered a tsunami that caused major destruction in northern Japan. It also triggered assistance a groundswell of concern, conversation, and financial support on social networks.
Facebook Places remains promising. It allows Facebook users to ‘check in’ to local destinations on Facebook and it allows businesses to reward Facebook visitors with discounts, coupons and freebies.
Video content is an important aspect of every company’s digital marketing strategy. It’s popular, social and effective. According to a recent study, the average internet user watches 186 online videos per month.