It’s easy to create a private Facebook Group and invite individuals to participate in the group — even if they’re not your friend on Facebook. Learn the basics in this two-minute video.
This video features Heather Maves (@heatherm17), blogger & social media content writer for Sentry Insurance — and a mighty fine archer.
When you work in social media regularly, one of the best things to have on hand is a book that you can hand to business owners that don’t recognize the benefits of social media. One of my favorites Eric Harr’s recent book entitled The Real Truth About Social Media.
Despite it’s modest size (about 100 pages), Real Truth is filled with actionable insights that are easily understood by traditional marketing executives and business leaders, without time-wasting jabber or hollow social media evangelism. Real Truth answers the most common question that business leaders have about social media: Why bother?It’s not about social media. It’s about customer service.
“If you deliver old-school customer service to your customers — if you care, listen, and have humility, and if you put people first — you will reap rich rewards from social media. You will build a volunteer army of passion-driven, newly-empowered marketers,” Harr said. “The brands that are winning in social media do it old-school.”
We recently had the opportunity to interview Sam Espinosa, Director of Marketing for stickK. Sam is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy!
Stickk.com is a tool to help people meet their life goals. Can you explain how stickk.com can help someone meet their goal?
Espinosa: stickK.com helps you reach your goal by utilizing the fundamental tenants of behavioral economics. Put simply, money and reputation are powerful motivators, and we use both to positively influence your behavior. By combining incentives and third party accountability to your goal, stickK nearly triples your chances for success.
Want to succeed with your 2012 resolution? Consider using social media as a way to keep yourself accountable — in front of witnesses.
‘Accountability’ can be the key to eliminating bad habits — or achieving personal goals — especially when it’s combined with the power of social media. stickK.com helps people use negative incentives (loss aversion) to positively influence behavior. It allows you to pledge money that will be forfeited to friends, charities, or anti-charities (organizations you HATE) if you fail to meet weekly goals. Stickk boasts nearly 150,000 stickK users and over 120,000 Commitment Contracts.
I’ve been using the site since September to track my goal of losing 30lbs in 30 weeks. So far, I’ve lost more than 20lbs with mixed success. I’ve reached 75 percent of my weekly goals.
When it comes attracting followers, fans, and friends to social media channels, too many marketers focus on the ‘laws of attraction’ instead on the ‘laws of reciprocity.’
The laws of attraction, popularized by 2006 film The Secret (and the subsequent book) suggest that the the path to being liked is mastering ‘likeability’. If you act like a ‘likeable person’ — or offer a ‘likeable brand’ — fans, followers and friends will flock to your door. Using the laws of attraction, marketers seek success by creating a strong, likeable brand and promoting it with a large marketing budget (AKA mass marketing).
That doesn’t work in today’s world… where ‘likeable’ is akin to ‘forgettable.’ Actions speak louder than words– and that’s what the laws of reciprocity are all about. Two concepts drive the laws of reciprocity: 1) Treat people well (the golden rule); and 2) perform likeable acts without specifically requiring an in-kind response.
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