Asking for Online Reviews? You Are Asking for Trouble.

Online reviews are more influential than advertising. So, perhaps it’s no surprise that marketers are looking for ways to boost conversion by leveraging reviews on Yelp, Google, Facebook, Amazon and other review sites. According to a 2017 Local Consumer Review Survey, by Bright Local, every star a company receives on an online review site can Read more about Asking for Online Reviews? You Are Asking for Trouble.[…]

Customer Review Websites: Don’t Settle for Average

When brands consider how well they perform on customer review sites such as Google, Yelp, Facebook and Foursquare, they too-often base their level of success on  their  ‘average’ review on a five-star scale. Online review ratings matter because they influence peoples’ shopping, dining, and travel habits.  Most consumers read online reviews before making significant purchases Read more about Customer Review Websites: Don’t Settle for Average[…]

The Social Side of Email: Always Ask for an Email Opt-In

Reaching fans for free on social media sites is more challenging than ever. That is why social-savvy marketers are using opt-in email to make the most of social media connections. In the first half of 2016, organic reach on Facebook dropped by 52% according to a Marketing Land report.  This means that less than 2.5 Read more about The Social Side of Email: Always Ask for an Email Opt-In[…]

Reviews & Reputation: Aligning Online Review Sites with Net Promoter Score (NPS)

Customer review websites such as Google, Yelp, Facebook and Foursquare, are examples of Net Promoter Score (NPS) in action. They have a huge impact on a company’s reputation and reoccurring business. This is why they need to be  monitored, measured and managed effectively. Monitoring online review sites is challenging, but achievable. Since the reviews that Read more about Reviews & Reputation: Aligning Online Review Sites with Net Promoter Score (NPS)[…]

Social Pro Files: An Interview with Nick Westergaard

We recently had the opportunity to interview Nick Westergaard, author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.  Nick is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy!  Where did the idea for  “Get Scrappy” come from? It was this idea that everyone was really trying to do more Read more about Social Pro Files: An Interview with Nick Westergaard[…]

Effective Social Media Tactics can be Powered by Emotional Triggers

In an age of ‘big data’, with the advent of social media ‘bots and widespread use of emojis, GIFs and bitmojis, effective social media strategies need to be powered by emotion. Basic positive/negative/neutral sentiment analysis isn’t powerful or accurate enough to fuel effective social media tactics.  Typical sentiment analysis is only 60 percent accurate, and isn’t specific enough to Read more about Effective Social Media Tactics can be Powered by Emotional Triggers[…]

The Marketing Game: Video Game and Ad Motivations are the Same

Creating a good TV commercial, social media plan or marketing campaign isn’t that different than creating a great video game. It’s all about the experience — and the motivation. I recently discovered the works of Gamification Guru Yu-Kai Chou and was intrigued to find how player motivations in video games relate so naturally to the Read more about The Marketing Game: Video Game and Ad Motivations are the Same[…]

Social Pro Files: An Interview with Jay Baer

We recently had the opportunity to interview Jay Baer, author of Hug Your Haters: How to Embrace Complaints and Keep Your Customers, and President of Convince and Convert consulting.  Jay is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy! In your book, you break it into on-stage/off-stage haters. Off-stage haters Read more about Social Pro Files: An Interview with Jay Baer[…]