doodlehause2.jpg
You are here: Home / Archives for Email

Social Science: Your shared links are short lived on social networks

September 8, 2011 By 1 Comment

We’d like to think that the links we share on social networks have a life of their own.  However, the links we share on social networks have a half-life shorter than the North American mayfly.

While a mayfly can live for up to 24 hours, most of the energy behind the links you share on social networks is spent in a few hours. According to bitly.com, the leading site for shortening and sharing links, links shared from Twitter have a half life of 2.8 hours. This means that in less than three hours the link has gotten half of the click-thrus it will EVER get. The average link shared from Facebook has a half life of 3.2 hours.   The longest-lived links are those shared from YouTube, which average a 7 hours half life. Bitly’s results were based on examining the half life of 1,000 popular links shared from Twitter, Facebook and YouTube.

[Read more...]

Filed Under: Email, Facebook, Misc T, Twitter, youtube Tagged With: , , , ,

How to Thwart Mobile Text Spammers

August 18, 2011 By 1 Comment

When I get more text messages on my mobile phone from mobile spammers than my teenage daughter, something is wrong.

If you have the same problem, take these steps to eliminate text-based SPAM.

I’ve been receiving a barrage of unsolicited text messages lately from companies offering secret shopper opportunities, details on secret crushes, and ways to get $1500 in by bank account within 24 hours.   The practices of Text spamming (most often referred to as m-spam) is ubber annoying — particularly if you have a per-message texting plan because mobile phones don’t have the ability to identify spam directly.  It’s costly and annoying. The’ secret crush’ offer has been troubling  mobile users for more than a year.

[Read more...]

Filed Under: advertising, Email, Mobile Tagged With: , , ,

Faceless on Facebook: Does your brand flunk the personality test?

December 6, 2010 By 3 Comments

Make brand exposure and interactions count. A brand’s personality is built from the sum of moments shared with its prospects and customers.

Personality Not Included, by Rohit Bhargava, explores the reasons that brands systematically lose their personality and how it’s possible to regain a brand’s identity and likeability by effectively leveraging social media and other brand-to-one communications. Bhargava, SVP of digital strategy at Ogilvy Public Relations Worldwide, helps marketers navigate the roadblocks that drain personality from a company — namely lawyers, investors, peers, and bosses.

[Read more...]

Filed Under: Books, Email, Facebook, Misc T, Offline, sales, Twitter, word of mouth Tagged With: , , , , ,

Wave “Goodbye” to Google Wave, a wonderful collaborative silo

August 6, 2010 By 8 Comments

Like other users who have had access to Google Wave for the past 8-10 months, I was impressed by Google’s technology — and frustrated by my inability to use it effectively.

Wave, Google’s innovative web application for real-time communication and collaboration, was a collaborative silo. This is why, on August 4, 2010, Google announced the suspension of Wave development: “Wave has not seen the user adoption we would have liked. We don’t plan to continue developing Wave as a standalone product, but we will maintain the site at least through the end of the year and extend the technology for use in other Google projects.”

The collaborative tools of Wave were fierce… It bundled email, instant messaging, threaded conversations and rich media as “waves of content” to be shared with others.  Wave updates were available in real-time — and historically via playback in chronological order. Any participant of a wave could reply anywhere within the message, edit any part of the wave, and add participants at any point in the process.

[Read more...]

Filed Under: Cloud, crowdsourcing, Email, google, Misc T, Twitter, Web Tagged With: , , , ,

Coffee still fuels my social networks

July 13, 2010 By 2 Comments

Coffee-PostersSocial networking has been around for hundreds of years — well before the advent of Facebook, YouTube and wireless networks. It just used to happen face to face: over a cup of coffee.

During the 18th century coffeehouses throughout Europe were popular meeting places for artists and socialites. Today, they remain hubs of social activity… but a lot of it happens online. Coffee shops patrons are paired with laptops or smart phones instead of human companions — which makes coffee shops much much less interesting than they used to be.

On the weekends, 80 to 90 percent of tables and chairs in my favorite coffee stops are taken up by people using computers.  Some patrons camp out at the best seating locations for six to eight hours — without buy anything and without interacting with anyone else around them.

[Read more...]

Filed Under: Email, Facebook, Misc T, social objects, Twitter, Web, youtube Tagged With: , , ,
« Older Posts