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Join The Space Crowd: Contribute your shuttle-related stories to our film

Thousands of people will converge on Kennedy Space Center on July 8, 2011, to witness the final space shuttle launch. Hundreds of them will be featured in an upcoming film about the US Space Program.

You could be featured in the movie too.

The Space Crowd, an independent film by two Wisconsin-based filmmakers, chronicles the US Space Shuttle program through the eyes of the American public. The film, made in cooperation with NASA, captures personalities, activities and stories from NASA’s biggest fans as they countdown to the launch of Space Shuttle Atlantis – and the end of the US Space Shuttle program.

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Without Fear: Fuel your passion and launch your dreams

I want to watch a live space shuttle launch. I want to make an independent film. Now I have my chance to fulfill both goals.  Today, I’m officially launching an independent film project entitled ‘The Space Crowd’ with help from NASA, Tweeps and friends.

The Space Crowd is NASA-approved independent film about NASA fans. It portrays America’s Spirit of exploration, discovery and wonder as expressed through ‘ordinary people’ attending the the final Space Shuttle launch. Most of the movie takes place July 7-8, 2011,  the timespan of the STS-135 NASA Tweetup. It captures personalities, activities and stories surrounding the event, Tweetup ‘houses’ and KSC on event days. Footage is gathered by a 6-10 person movie crew. Movie content will is also being crowdsourced from participants using The Space Crowd website.

Interviews from NASA experts, science fiction authors and celebrities, will be interspersed with content from Tweetup participants.

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Social Pro Files: An Interview with Josh Bernoff

We recently had the opportunity to interview Josh Bernoff, coauthor of Groundswell and Empowered, for our SmartBrief on Social Media column. Josh is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy!

Josh Bernoff is Senior Vice President of Idea Development at Forrester Research and co-author of Groundswell and Empowered.

SOME BUSINESSES BLOCK EMPLOYEE ACCESS TO SOCIAL NETWORKS ALTOGETHER, OTHERS ALLOW EMPLOYEES TO USE THE NETWORKS? WHICH APPROACH WORKS BEST, IN YOUR EXPERIENCE?

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Employees and social media: Empower and reward them, or fear them.

It is hard for companies to be good at social media if they don’t have a healthy work culture and happy employees.

Social brands require healthy working cultures. If a company has a healthy work culture, there’s a good chance they are under-utilizing employee contributions on social networks. If it doesn’t have a good working culture, they already have problems on social networks — whether they know it or not.

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Every employee in your company has a role in social media

Instead of leveraging the power that employees bring to social engagement, many companies remain overly-wary of social networks.

According to a recent study, Facebook remains the most-blocked and most-filtered website by companies. The openDNS study, said that 14 percent of companies blacklist Facebook — compared to the 1.2 percent of companies that blacklist adult-oriented sites like playboy.com and pornhub.com.  Other social networking sites among the ‘Top 5 blacklisted sites’ include MySpace (10%), YouTube (8%) and Twitter (2%).  The same social network sites are also frequently filtered by companies:  Facebook (23%),  MySpace (13%), YouTube (12%), and Twitter (4%).  Companies blacklist and block social network sites because they’re afraid of the affect these sites have on productivity and bandwidth.

However, blocking is a poor policy for most companies according to Social Pro Josh Bernoff, Senior Vice President of Idea Development at Forrester Research and co-author of Groundswell and Empowered.  He said that blocking social network sites sends the wrong signals to company employees and can prevent the company from leveraging one of its most valuable assets: It’s employees.

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