Hey Marketers: You HAVE TO KNOW Tableau

Gathering and analyzing data used to be one stage of the marketing process. However, in the age of big data, its become a continuous state.  That is why 21st-century marketers need to know Tableau. Being an effective marketer USED to mean having at-will access to sales data, campaign data, web analytic and social data. However, logging into separate Read more about Hey Marketers: You HAVE TO KNOW Tableau[…]

Social Pro Files: An Interview with Nick Westergaard

We recently had the opportunity to interview Nick Westergaard, author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.  Nick is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy!  Where did the idea for  “Get Scrappy” come from? It was this idea that everyone was really trying to do more Read more about Social Pro Files: An Interview with Nick Westergaard[…]

The Marketing Game: Video Game and Ad Motivations are the Same

Creating a good TV commercial, social media plan or marketing campaign isn’t that different than creating a great video game. It’s all about the experience — and the motivation. I recently discovered the works of Gamification Guru Yu-Kai Chou and was intrigued to find how player motivations in video games relate so naturally to the Read more about The Marketing Game: Video Game and Ad Motivations are the Same[…]

Creative Pro Files: An Interview with GapingVoid.com

We recently had the opportunity to interview Hugh MacLeod and Jason Korman of GapingVoid.com.  These guys are Creative Pros, so we wanted to share this entire interview with everyone. Enjoy! You’ve used the tagline “you’re toughest business problems solved visually” What does this process ‘look’ like? What are the characteristics of a good solution? Korman: Read more about Creative Pro Files: An Interview with GapingVoid.com[…]

If A Bank Can Be Interesting, Your Company Can Be Too

One of the most memorable mantras from Andy Sernovitz is that “advertising is the cost of being boring.”  It was true when he said it during the early days of social media. And its true today. That is why Facebook has become a successful and profitable pay-to-play platform.  Brands are comfortable with paying. Brands are Read more about If A Bank Can Be Interesting, Your Company Can Be Too[…]

Social Pro Files: An Interview with Dave Kerpen

We recently had the opportunity to interview Dave Kerpen, author of Likeable, and co-founder of Likeable Media. Dave is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy! What has changed most in the world of social media since you published ‘Likeable’? Facebook changed its algorithm. It’s now ‘Pay to play’. Read more about Social Pro Files: An Interview with Dave Kerpen[…]

How Top Banks Earn Interest on Twitter

Like a passbook savings account, the things that America’s Top Banks share most on social media don’t generate a lot of interest. This is what we learned when we examined the activities of America’s top banks on Twitter. The analysis included more than 1,200 Tweets from Citi, Chase, Wells Fargo, Bank of America, U.S. Bank, Read more about How Top Banks Earn Interest on Twitter[…]

Steal This: The Best Social Media Scorecard

In 2015, I challenged myself to create the best social media scorecard in the world — a bold task, but I think I did it. The Best Social Media Scorecard in the World was originally shared with more than 400 social media leaders from more than 200 companies at a socialmedia.org member meeting in January, Read more about Steal This: The Best Social Media Scorecard[…]