Frustrated with Government? Mobile-ize!

Since the presidential elections, people have come to realize how important it is to be an ACTIVE participant in our democracy. The challenge can be finding time to do it. That is why I recently joined a local, political huddle group and explored the best ways to be involved with politics, using my smartphone. ResistBot Read more about Frustrated with Government? Mobile-ize![…]

Think Pink: Social Advocacy with #PussyHat and #PinkOut

If you’ve been wondering what happened to the pink swarm of advocates that Trump’s presidency released, then you are happy to see what Planned Parenthood’s #PinkOut campaign accomplished this week. #PussyHat was a catalyst ignited during the Womens’ March to show unity on Womens’ rights.  Planned Parenthood’s #PinkOut campaign brought it home. The Pussyhat Project Read more about Think Pink: Social Advocacy with #PussyHat and #PinkOut[…]

Hey Marketers: You HAVE TO KNOW Tableau

Gathering and analyzing data used to be one stage of the marketing process. However, in the age of big data, its become a continuous state.  That is why 21st-century marketers need to know Tableau. Being an effective marketer USED to mean having at-will access to sales data, campaign data, web analytic and social data. However, logging into separate Read more about Hey Marketers: You HAVE TO KNOW Tableau[…]

Net Reputation Score: Dropping Neutral Mentions Means More

There are several ways to measure brand reputation in social media.  Net Reputation Score (NRS) is popular, but problematic method. Net Reputation Score is easy to calculate. It’s the percentage of positive mentions minus the percentage of other mentions (neutral and negative). This means that the end result is always a value between +100 (a Read more about Net Reputation Score: Dropping Neutral Mentions Means More[…]

Customer Review Websites: Don’t Settle for Average

When brands consider how well they perform on customer review sites such as Google, Yelp, Facebook and Foursquare, they too-often base their level of success on  their  ‘average’ review on a five-star scale. Online review ratings matter because they influence peoples’ shopping, dining, and travel habits.  Most consumers read online reviews before making significant purchases Read more about Customer Review Websites: Don’t Settle for Average[…]

Eating Vegan with Abe Froman, The Sausage King of Chicago

When I travel to Chicago, I look forward to eating meat. After watching the 2016 documentary Before the Flood with my daughter, however, I decided to take a break from the steak. It turned out to be surprisingly easy in the hometown of Abe Froman, Sausage King of Chicago. Until the 1920s Chicago was the Read more about Eating Vegan with Abe Froman, The Sausage King of Chicago[…]

Pecha Kucha: How to Ignite Passion in Others with 20 Slides

Standing in front of a crowd for five minutes, with 20 slides, is a great way to communicate something you stand for. Pecha Kucha (Japanese and derived from the sound of the ‘chit chat’) is the art of giving concise, rapid-fire presentations.  The presentation format involves 20 Powerpoint slides that autoplay for 20 seconds (20×20) Read more about Pecha Kucha: How to Ignite Passion in Others with 20 Slides[…]

The Social Side of Email: Always Ask for an Email Opt-In

Reaching fans for free on social media sites is more challenging than ever. That is why social-savvy marketers are using opt-in email to make the most of social media connections. In the first half of 2016, organic reach on Facebook dropped by 52% according to a Marketing Land report.  This means that less than 2.5 Read more about The Social Side of Email: Always Ask for an Email Opt-In[…]