In 2009, the digital marketing team at American Family Insurance began producing lightly-branded consumer information videos that provide helpful tips for insurance consumers without a hard sale. Today, more than 30 videos are available. These videos are popular with consumers – and with peers – who have recognized the videos for the quality of their content.
Amfam’s Consumer videos have been viewed by thousands of consumers and were created with contributions from individuals throughout the company. Here’s a brief look at this 2010 award-winning consumer videos:
Identity Theft Part I: Do You Know Who You Are?
The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web.
The first consumer information video, Identity Theft Part One, received 2010 Telly Awards in two categories: Education and Information. The video is distributed on YouTube, amfam.com, agent websites and agent facebook pages.
What is the Face of Your Facebook Profile?
This video won a MCA-I Wave Award in the ‘Web Information’ category. It will be competing against other videos nationally. Media Communications Association International is a global community of professionals devoted to the business and art of creating media communications. The WAVE Awards recognize the best of audio video and web mediums produced by professionals throughout Wisconsin. The video is distributed on YouTube, amfam.com, agent websites and agent facebook pages.
Identity Theft Part II: Can You Protect You?
This video received Merit recognition from MCA-I Wave Awards in the ‘Web Information’ category. Media Communications Association International is a global community of professionals devoted to the business and art of creating media communications. The WAVE Awards recognize the best of audio video and web mediums produced by professionals throughout Wisconsin. The video is distributed on YouTube, amfam.com, agent websites and agent facebook pages.
Identity Theft Part III: Can You Read the Signs?
This video received Merit recognition from MCA-I Wave Awards in the ‘Web Information’ category. Media Communications Association International is a global community of professionals devoted to the business and art of creating media communications. The WAVE Awards recognize the best of audio video and web mediums produced by professionals throughout Wisconsin. The video is distributed on YouTube, amfam.com, agent websites and agent facebook pages.
Reasons for Life Insurance: Why You Should Insure You
This video received Merit recognition from MCA-I Wave Awards in the ‘Web Information’ category. Media Communications Association International is a global community of professionals devoted to the business and art of creating media communications. The WAVE Awards recognize the best of audio video and web mediums produced by professionals throughout Wisconsin. The video is distributed on YouTube, amfam.com, agent websites and agent facebook pages.
A special thank you goes out to ProVideo, members of the Amfam social media team (Collin Kromke, Mark Anderson, Tom Buchheim, Keith Katers, Seth Keeler, Annie Vang, Josh Feyen and Lisa Severson) and all the employees who contributed to these videos and to the agents that share these videos with their customers and prospects. Look for American Family Insurance to continue these award-winning efforts in 2011!
