Hey Marketers: You HAVE TO KNOW Tableau

Gathering and analyzing data used to be one stage of the marketing process. However, in the age of big data, its become a continuous state.  That is why 21st-century marketers need to know Tableau. Being an effective marketer USED to mean having at-will access to sales data, campaign data, web analytic and social data. However, logging into separate Read more about Hey Marketers: You HAVE TO KNOW Tableau[…]

Net Reputation Score: Dropping Neutral Mentions Means More

There are several ways to measure brand reputation in social media.  Net Reputation Score (NRS) is popular, but problematic method. Net Reputation Score is easy to calculate. It’s the percentage of positive mentions minus the percentage of other mentions (neutral and negative). This means that the end result is always a value between +100 (a Read more about Net Reputation Score: Dropping Neutral Mentions Means More[…]