Reviews & Reputation: Aligning Online Review Sites with Net Promoter Score (NPS)

Customer review websites such as Google, Yelp, Facebook and Foursquare, are examples of Net Promoter Score (NPS) in action. They have a huge impact on a company’s reputation and reoccurring business. This is why they need to beĀ  monitored, measured and managed effectively. Monitoring online review sites is challenging, but achievable. Since the reviews that[…]