Social Pro Files: An Interview with Nick Westergaard

We recently had the opportunity to interview Nick Westergaard, author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.  Nick is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy!  Where did the idea for  “Get Scrappy” come from? It was this idea that everyone was really trying to do more[…]

Pro Files: An Interview with Yu-Kai Chou

We recently had the opportunity to interview Yu-Kai Chou, author of Actionable Gamification – Beyond Points, Badges, and Leaderboards.  Yu-Kai is a Gamification Pro, so we wanted to share this entire interview with everyone. Enjoy! You talk about ‘gamification’ and ‘focused design’. Are those interchangeable? Is gamification an approach to design? Chou: I’d like to say that the[…]