Creative Pro Files: An Interview with GapingVoid.com

We recently had the opportunity to interview Hugh MacLeod and Jason Korman of GapingVoid.com.  These guys are Creative Pros, so we wanted to share this entire interview with everyone. Enjoy! You’ve used the tagline “you’re toughest business problems solved visually” What does this process ‘look’ like? What are the characteristics of a good solution? Korman: Read more about Creative Pro Files: An Interview with GapingVoid.com[…]

Social Pro Files: An Interview with Jay Baer

We recently had the opportunity to interview Jay Baer, author of Hug Your Haters: How to Embrace Complaints and Keep Your Customers, and President of Convince and Convert consulting.  Jay is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy! In your book, you break it into on-stage/off-stage haters. Off-stage haters Read more about Social Pro Files: An Interview with Jay Baer[…]

If A Bank Can Be Interesting, Your Company Can Be Too

One of the most memorable mantras from Andy Sernovitz is that “advertising is the cost of being boring.”  It was true when he said it during the early days of social media. And its true today. That is why Facebook has become a successful and profitable pay-to-play platform.  Brands are comfortable with paying. Brands are Read more about If A Bank Can Be Interesting, Your Company Can Be Too[…]