Hug Your Haters? Maybe. Ignore Them? Never.

Responding to every comment about your brand on social media isn’t a new idea, but supporting data included in Jay Baer’s  new book,”Hug Your Haters,”   makes it a compelling one. Hug your Haters  bills itself as the first-ever book about modern customer service.  That may well be the case when you take a look at the[…]

Social Pro Files: An Interview with Dave Kerpen

We recently had the opportunity to interview Dave Kerpen, author of Likeable, and co-founder of Likeable Media. Dave is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy! What has changed most in the world of social media since you published ‘Likeable’? Facebook changed its algorithm. It’s now ‘Pay to play’.[…]

How Top Banks Earn Interest on Twitter

Like a passbook savings account, the things that America’s Top Banks share most on social media don’t generate a lot of interest. This is what we learned when we examined the activities of America’s top banks on Twitter. The analysis included more than 1,200 Tweets from Citi, Chase, Wells Fargo, Bank of America, U.S. Bank,[…]

Creation vs Curation: How Banks Deliver Fresh Financial Content

Social Media requires banks to provide a steady stream of fresh, relevant and engaging content. No Social Networks illustrates this better than Twitter, where brands and users exchange an average of 350,000 tweets sent per minute. Content marketing strategies for keeping up with the demands of social media vary by organization. Some banks create the[…]