Steal This: The Best Social Media Scorecard

In 2015, I challenged myself to create the best social media scorecard in the world — a bold task, but I think I did it. The Best Social Media Scorecard in the World was originally shared with more than 400 social media leaders from more than 200 companies at a socialmedia.org member meeting in January, Read more about Steal This: The Best Social Media Scorecard[…]

The 5 Best Tools to Monitor Twitter Hashtags in an Imperfect World

There are a lot of reasons to monitor Twitter hashtags, but there are only a few tools that do this well.  Here are my top picks for tools and an explanation why none can be perfect in this imperfect world. In preparation for an upcoming Twitter campaign, I recently evaluated more than 20 available tools Read more about The 5 Best Tools to Monitor Twitter Hashtags in an Imperfect World[…]