Blogger Meets Brand: What Agencies Don’t Want Bloggers to Know

Bloggers are the most valuable social asset a brand can have. Despite this fact, alarmingly few get paid what they deserve for creating corporate content. Here are some tips for working with brands and earning what you’re worth. At the Minnesota Blogger Conference, among nearly 300 bloggers, I had the opportunity to ponder why so many[…]

Building the Perfect Beast: Benchmarking Social Content with Track Maven

Designing enterprise-worthy social media monitoring solutions for the largest companies in the world is can be a big challenge.  Thankfully, I’ve always been able to find tools and team members that are up to the task. Social content benchmarking for small businesses can be as ‘free and simple’ as using Klout, TweetStats, Tweetreach and Topsy to[…]

Building the Perfect Beast: Social Media Publishing and Engagement with Spredfast

Designing enterprise-worthy social media monitoring solutions for the largest companies in the world is can be a big challenge.  Thankfully, I’ve always been able to find tools and team members that are up to the task. Social media publishing for small businesses can be as ‘free and simple’ as using a free HootSuite account to schedule social[…]

Building the Perfect Beast: Social Media Monitoring with Brandwatch

Designing enterprise-worthy social media monitoring solutions for the largest companies in the world is can be a big challenge.  Thankfully, I’ve always been able to find tools and team members that are up to the task. Social media monitoring for small businesses can be as ‘free and simple’ as using Google Alerts and Social Mention[…]

Social Pro Files: An Interview with Jason Falls

We recently had the opportunity to interview Jason Falls, co-author of No Bullshit Social Media  and founder of Social Media Explorer. Jason is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy! Your book title ‘No Bullsh!t Social Media’ implies that there is plenty of bullsh!t in social media. What are the things[…]