Social media drives referrals and opportunities for B2B

Question: How effective is social networking for B2B marketing? Answer: Social media is a powerful tool for B2B marketers and business owners. It can be used effectively to monitor prospects, drive referrals; create new business opportunities; and attract the right talent and more… Although the effectiveness of social networks (Twitter, Facebook, etc.) may vary by[…]

Fight Facebook Oversharing with Custom Friend Settings

If you’re active on Facebook, there’s a good chance you are frequently frustrated by a few friends or family members that overshare. Some overshare mundane, gross, intimate and inappropriate details of their life. Others overshare photos, jokes, videos and gameplay. People deal with oversharing in different ways. The most common? unfriending. However, there is a[…]