Uncommonly Good Video Tips: The Art of Explanation by Lee LeFever

Online video is one of the most effective content marketing tools. The challenge is doing it well. That is why books like The Art of Explanation, by Lee LeFever. are a welcome addition to my bookshelf.  LeFever is founder of Common Craft and producer of the ‘In Plain English’ series of explainer videos. His new Read more about Uncommonly Good Video Tips: The Art of Explanation by Lee LeFever[…]

Social Pro Files: An Interview with Lee LeFever

We recently had the opportunity to interview Lee LeFever, the author of The Art of Explanation and founder of Common Craft. He is producer of the ‘In Plain English’ series of explainer videos. Lee is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy! ‘SELF PACED TRAINING’, DELIVERED BY VIDEO, Read more about Social Pro Files: An Interview with Lee LeFever[…]

2013’s Top 5 LinkedIn Social Media ‘tools’

When you search for “social media” on LinkedIn, more than 4 million people show up. I wouldn’t consider those appearing at the top of the list to be social media experts — but I do consider them to be social media ‘tools’. In this case, I’m using the definition of ‘tool’ suggested by the urban Read more about 2013’s Top 5 LinkedIn Social Media ‘tools’[…]