Facebook is the best tool for remembering birthdays. It’s also one of the most convenient places to buy birthday gifts — ‘Facebook Gifts’ to be exact.
As the name implies, Facebook Gifts allows Facebook users to purchase gifts for their friends, family members and colleagues without leaving their favorite social network.
The ability to ‘send a gift’ is now bundled with each birthday reminder on Facebook.
Facebook Gifts makes it easy to send what people want most: gift cards. According to a December 2012 survey by First Data (a payment processing company), consumers prefer a $25 gift card to a present valued at $25 to $50.
The survey said that gift cards have a preferred gift for birthdays — particularly for non-immediate family members, such as nieces, cousins and uncles.
Gift cards are available from Starbucks, SpaFinder, Target, iTunes, Olive Garden and other stores. Facebook Gifts also includes a wide array of fun, unique and inexpensive alternatives such as a 5-pound gummy bear for $30; a variety of $10 chocolates; $5 smile cookies; and $12 party mustaches that rest on the neck of beverage bottles. The platform is driven by Karma, a gifting app Facebook purchased in 2012.
The biggest benefit of sending gifts via Facebook may be the real estate gained in the recipients Facebook stream. Facebook Gifts stand out among the countless birthday greetings everyone has become accustomed to:
You’re also notified when the recipient is notified of their gift, reads the card, and receives their gift by mail.
When it comes to delivering happiness to distant friends and extended family on special occasions, Facebook is ‘gifted’.
The Worst Gifts on Facebook
When Ellen Degeneres asked her Facebook friends to post about the worst holiday gifts they’ve ever received, this is what she learned. Enjoy