If your New Year’s day was anything like mine, you were barraged by this question: “What were your New Year’s resolutions?”
I’m not making any resolutions this year. Instead, I’m focusing on something more meaningful and more powerful: my purpose.
Like this blog, my purpose has been exploring the far reaches of social media and being one of its strongest evangelists. That changed more than 12 months ago — when I changed roles from ‘social media manager’ at American Family Insurance to being ‘marketing communications director’ for Sentry Insurance. The change of role is why I’ve blogged less in the past 12 months (since the change) than at any other time of my life.
A lot has also changed since 2009 when I launched socialmeteor.com. Social media isn’t new. Social media evangelists (self included) are commonplace. We’ve become as tiresome as traditional marketers were when this blog began.
It’s time to seek a higher purpose.
In upcoming weeks and months, you’ll see a wider range of topics on this blog than ever before. I’ll talk about general marketing, content marketing, relationship marketing, word of mouth, customer satisfaction and whatever comes to mind. Social media remain a part of it — but just a part of it.
It’s 2013. Sit back. Relax. Anticipate. Wait for the Social Meteor to strike.
Credits: Image by Hugh MacLeod of Gaping Void.
About Troy Janisch