Want to be ‘likeable’? Stop TALKING about yourself… and DO something!

When it comes attracting followers, fans, and friends to social media channels, too many marketers focus on the ‘laws of attraction’ instead on the ‘laws of reciprocity.’ The laws of attraction, popularized by 2006 film The Secret (and the subsequent book) suggest that the the path to being liked is mastering ‘likeability’.  If you act[…]

Facebook’s ‘Life Events’ are the main event for digital marketers

The life-events engine behind Facebook’s new timeline may be the most powerful digital marketing tool ever created.  It allows Facebook users to record the milestones of their life. And, it allows digital marketers to deliver the most effective and  relevant just-in-time messages. One of the biggest challenges for all marketers is getting the right message…[…]