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Don’t settle for purple cow. Leave the herd.

There’s nothing remarkable about a purple cow.  If I see one, I’ll probably find someone in the vicinity with a bucket of purple dye.

When I know that the difference is manufactured, the sense of wonder is gone.

My biggest sense of wonder often comes from people who seem ordinary on the surface but aren’t afraid to stand out through their actions.  They doing things most people would never expect or do themselves. They have the courage to be themselves and to pursue their unachieved dreams with vigor. They’re broken away from the herd.

They fight herd mentality.

Herd mentality describes how people are influenced by peers to adopt certain behaviors, follow trends, and/or purchase items. Herd mentality drives stock market trends, fashions in apparel, cars, taste in music, home décor and making your own life choices based on the choices that others have made.  Herd mentality helps us determine what we like based on what’s popular around us. According to researchers at the University of Leeds, though, it only takes five percent of a herd to determine its direction. Everyone else is along for the ride.

It’s High School dynamics.

Herd breakers don’t subscribe to this way of thinking. They don’t judge their own success based on the achievements of others. They’re not crippled by comparisons with others.

Good and bad are but names very readily transferable to that or this; the only right is what is after my constitution, the only wrong what is against it. – Ralph Waldo Emerson

Herd breakers aren’t concerned about being ‘better’ or being ‘best’. When we do this, our vision narrows on all sides and waves of ordinary closes in around us.. We’re ahead of some. behind others. Penned in on each side.  The view from our position is the herd doesn’t change.

When most have little hope of seeing the open range every herd breaker is extraordinary.

Cows with Guns

Credits: Photo of the Lollipop Munchkin Cow, by artist Mike Dowdell.  This cow was one (of my favorites) from many included in Madison’s 2006 Cows on Parade fundraiser for American Family Children’s Hospital.  I really wanted to buy one of these cows.  My wife? Not so much.

This post is #23 (out of order) in a series for #Trust30, a 30-day writing challenge that encourages participants to look within and trust themselves. It’s an opportunity to reflect on ‘now’, and to create direction for the ‘future’. Prompts from inspiring thought-leaders guide participants on the writing journey.

 

Further Reading:

About Troy Janisch

Troy Janisch, Publisher of Social Meteor, is a digital marketing professional and social media beatnik. He is a contributor to SmartBrief on Social Media. Troy leads the marketing team at Sentry Insurance, but don’t let that scare you. He rarely talks about insurance in mixed company [grin]. Like a good social media program, SocialMeteor.com is all about content. It’s not a consulting company or marketing agency.

  • http://stanfaryna.wordpress.com Stan Faryna

    Awesome video, Troy.

    Are you fighting herd mentality for the sake of this herd and herds to come? Or for the opportunity to sell a better, juicier whopper? [grin]

  • http://www.socialmeteor.com Troy Janisch

    Well Stan, we all know that free-range beef is the tastiest beef of all.  A herd-free cow can be happy AND delicious!

  • http://twitter.com/30vanquish Matt Ramos

    If classrooms taught people how to accept rejection and have UBER courage, then it could potentially lessen that effect. That fear in the back of everyone’s mind of looking bad, saying bad, doing bad. It sucks.

  • http://www.socialmeteor.com Troy Janisch

    Courage and confidence is one of the best gifts a parent can give a child.