The days when large, multi-location companies had a single Facebook page — or a few pages that could be managed manually — are dwindling. In part, I blame Facebook Places. Why? If a Facebook Places page doesn’t exist for a public location, one is created the first time someone checks in. Companies aren’t in control.[…]
We recently had the opportunity to interview Katya Andresen, COO of Network for Good, and a popular speaker, author, and blogger on topics related to non-profit marketing, online outreach, social media, and fundraising. Katya is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy! Let’s start out with a good[…]
If you’re ‘in the market’ for social influence, then Empire Avenue may be the destination of choice. If you do, here are some helpful tips for daytrading.
When an 8.9 magnitude earthquake hit Japan in March 250 miles northeast of Tokyo, it triggered a tsunami that caused major destruction in northern Japan. It also triggered assistance a groundswell of concern, conversation, and financial support on social networks. Twitter aided Japanese users by providing a Tsunami support page to help them gain first[…]
One of the most effective way to engage reluctant fans and friends on Facebook is ______. That’s right. Ask them to fill in the blank. Do you remember Mad Libs? Those books filled with one-page stories filled with blanks that invited you to insert your own keywords? They were invented in 1953 by Leonard Stern[…]
We recently had the opportunity to interview Jen Martin, the social media voice for AARP’s ‘Create The Good’ initiative. Jen is a Social Pro, so we wanted to share this entire interview with everyone.
Use a few minutes of your day, today, to make someone else’s friday better. Need ideas? Consider utilizing the ‘five-minute friday’ meme on Twitter. Twitter ‘Memes’ are conversations on Twitter, indicated by hashtags. One of my favorites is #5minFriday, created by AARP’s ‘Create The Good’ initiative. The goal of ‘five-minute friday’ is to provide a[…]