Social media management tools aren’t optional anymore for large companies

The days when large, multi-location companies had a single Facebook page — or a few pages that could be managed manually — are dwindling. In part, I blame Facebook Places. Why? If a Facebook Places page doesn’t exist for a public location, one is created the first time someone checks in. Companies aren’t in control.[…]

Social Pro Files: An Interview with Network for Good’s Katya Andresen

We recently had the opportunity to interview Katya Andresen, COO of Network for Good, and a popular speaker, author, and blogger on topics related to non-profit marketing, online outreach, social media, and fundraising.  Katya is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy! Let’s start out with a good[…]

Social media powers immediate, grassroots giving

When an 8.9 magnitude earthquake hit Japan in March 250 miles northeast of Tokyo, it triggered a tsunami that caused major destruction in northern Japan. It also triggered assistance a groundswell of concern, conversation, and financial support on social networks. Twitter aided Japanese users by providing a Tsunami support page to help them gain first[…]

Mad Libs: The power of fill-in-the-blank questions for social media

One of the most effective way to engage reluctant fans and friends  on Facebook is ______. That’s right.  Ask them to fill in the blank. Do you remember Mad Libs? Those books filled with one-page stories filled with blanks that invited you to insert your own keywords? They were  invented in 1953 by Leonard Stern[…]

Social Pro Files: An Interview with Jen Martin of AARP’s ‘Create The Good’

We recently had the opportunity to interview Jen Martin, the social media voice for AARP’s ‘Create The Good’ initiative. Jen is a Social Pro, so we wanted to share this entire interview with everyone.

Jen’s insights will be shared in an upcoming edition of SmartBrief on Social Media. In the meantime, stay enjoy the interview and signup to receive Smartbrief on Social Media by email for free. […]

#5 Min Friday: 10 quick ways to make someone else’s Friday better

Use a few minutes of your day, today, to make someone else’s friday better.  Need ideas? Consider utilizing the ‘five-minute friday’ meme on Twitter. Twitter ‘Memes’ are conversations on Twitter, indicated by hashtags. One of my favorites is #5minFriday, created by AARP’s ‘Create The Good’ initiative. The goal of ‘five-minute friday’ is to provide a[…]