It’s a good metaphor for browsing the internet. You can be visiting Amazon.com — one of the most popular ecommerce sites in the world — at the same time as thousands of other people. You’d never know it. Browsing the web is a private experience. Eric Marcoullier, cofounder of One True Fan (OTF), tells the story in this video. OTF was born out of two ideas: 1) experiences are better when shared and 2) changing human behavior is next to impossible.
“OneTrueFan is not a social network in the traditional sense, in that social networks attempt to localize an experience and/or lock users into a single social graph,” according to the OTF manifesto. “OneTrueFan is the anti-network, bringing to light the communities that already exist at your favorite sites, with no additional effort on your part.”