Guy Kawasaki Video: Does ‘Enchantment’ influence investors?

Social Meteor asks Guy Kawasaki, author of ‘Enchantment’ and Managing Director of Garage Technology Ventures — Does ‘Enchantment’ influence investors? Enjoy the answer.

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.

Garage Technology Ventures is a seed-stage and early-stage venture capital fund, focusing on investing in startups with novel technologies and the potential to build significant companies. Garage started as Garage.com in October 1997. The company was created to help entrepreneurs raise angel and venture capital. Garage has also produced a highly acclaimed series of events including Bootcamp for Startups, The State of the Art, and Silicon Valley 4.0.

Credits: Image was extracted from Guy Kawasaki themed Wallpaper by Ngen Works.