Social Meteor asks Guy Kawasaki, author of ‘Enchantment’ and co-founder of alltop.com — Is alltop.com an enchanting brand? Enjoy the answer.
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.
Alltop is different from a search engine. The purpose of Alltop is to help visitors answer the question, “What’s happening?” in “all the topics” of interest. A search engine is good to answer a question like, “How many people live in China?” However, it has a much harder time answering the question, “What’s happening in China?” That’s the kind of question that Alltop answers. The site does this by collecting the headlines of the latest stories from the best sites and blogs that cover a topic.
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