Social Pro Files: An interview with ‘the nametag guy’

We recently had the opportunity to interview Scott Ginsberg, aka ‘the nametag guy’. Scott is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy! Scott Ginsberg is the World Record Holder of Wearing Nametags. He’s the author of twelve books (including -Able and The Power of Approachability) and an award-winning[…]

Social objects: The frickin’ art of cussing

Swearing too-often out of habit or frustration, is a bad idea. It lessens the impact of a well-thought out cuss word when you really need it. And… there are times when you REALLY need it. Not long ago, I sponsored a hallway art show at the company where I work. It featured thought-provoking pieces from[…]

Wisconsin chaos trends on Twitter

Schools closed? Politicians in hiding? More than 10,000 angry protesters? Wisconsin government is in chaos this week — and it shows on social media sites. Wisconsin-based politics have been trending on Twitter since Thursday: Recent ‘WIunion’ Tweets: PsychoticLynx: RT @FourYawkeyWay: @alaa Today could be very difficult in #Wisconsin. The Tea party circus is coming. Workers[…]

Two-Minute Tips: How to create a Twitter news robot

Robots — snippets of code that automatically post content to Twitter and other social networks — can be annoying when they’re overused.  When used properly, they can deliver timely information to interested followers. This short video walks you through the simple steps needed to create your own Twitter News Bot. This example uses as[…]

Social Pro Files: An Interview with Josh Bernoff

We recently had the opportunity to interview Josh Bernoff, coauthor of Groundswell and Empowered, for our SmartBrief on Social Media column. Josh is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy! Josh Bernoff is Senior Vice President of Idea Development at Forrester Research and co-author of Groundswell and Empowered.[…]

Employees and social media: Empower and reward them, or fear them.

It is hard for companies to be good at social media if they don’t have a healthy work culture and happy employees. Social brands require healthy working cultures. If a company has a healthy work culture, there’s a good chance they are under-utilizing employee contributions on social networks. If it doesn’t have a good working[…]

Every employee in your company has a role in social media

Instead of leveraging the power that employees bring to social engagement, many companies remain overly-wary of social networks. According to a recent study, Facebook remains the most-blocked and most-filtered website by companies. The openDNS study, said that 14 percent of companies blacklist Facebook — compared to the 1.2 percent of companies that blacklist adult-oriented sites[…]

Do your homework: Build your community before you build your product

To many entrepreneurs, becoming active on social networks is an after-the-fact strategy.  To the smartest, fastest, and most frugal entrepreneurs, it’s a leading strategy. Social media has changed the product development process forever.  Entrepreneurs that adapt will thrive.  Those that don’t adapt will be working for those that do. David Siteman Garland, author of Smarter,[…]