Four on-target social media strategies: ‘Please’, ‘Thank You’, ‘Sorry’ & ‘What’s Next?’

When you were growing up, your parents told you how important it was to have good manners.  A wildly-successful burger joint in Milwaukee, WI, can show you how profitable it is  too. Although AJ Bomber’s has only graced the southwest corner of Knapp and Water Streets in Milwaukee for two years, it’s become a city[…]

Businesses to Facebook: Where are you taking Facebook Places?

Facebook Places remains promising. It allows Facebook users to ‘check in’ to local destinations on Facebook and it allows businesses to reward Facebook visitors with discounts, coupons and freebies. However, it’s been more than six months since Facebook announced Places and many of the promises offered by Facebook regarding Places remain unfulfilled. Facebook said it[…]

Avoid mixed signals: The power of approachability

If you travel in the south, you know about “Front porch hospitality.”  It’s how southerners use the front porch of their house to put people at ease. It’s a friendly place for greeting visitors and for welcoming them inside when the time is right. Front porches provide a foundation of southern hospitality. Scott Ginsberg, best[…]

Social Pro Files: An Interview with Hugh McLeod

We recently had the opportunity to interview Hugh McLeod, author of Ignore Everybody, for our SmartBrief on Social Media column. Hugh is a Social Pro, so we wanted to share this entire interview with everyone. Enjoy!

Hugh is a cartoonist and author of Ignore Everybody. When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog – […]

Social Pro Files: Let corporate social media out of the bottle

In 2011, 80 percent of large companies plan to use social media. It has changed the way that large companies market their products — It’s changing the way large companies do business. Companies are increasing their spend on social media tactics and the role that social media plays in marketing strategies.  Marketers are blending social[…]