End video clutter: Add links to make online videos more effective, manageable and social

Video content is an important aspect of every company’s digital marketing strategy. It’s popular, social and effective. According to a recent study, the average internet user watches 186 online videos per month. Video is popular. The most recent comScore study indicates that 183 million U.S. Internet users watched an all-time record 33.9 billion online videos[…]

On the road to widespread location-based social networking

Many mobile users have tinkered with location-based social networking in the past 12 months.  However, things are expected to get serious now — as Facebook enters the fray. The location-based social networking space is currently dominated by Foursquare with more 2 million users. Foursquare is a mobile/web application that allows registered users to connect with friends and update their location.  Social aspects of Foursquare are[…]

Follow your followers’ followers: Twitter crowdsources suggestions

Finding the best conversation in a party line with more than 100 million users can be a struggle. Twitter’s enhanced  “people finder” breaks through the chatter by leveraging the relationships you already have. Until recently, your chances of being recommended by Twitter were rare and the rules for being added to Twitter’s suggested user list[…]

Wave “Goodbye” to Google Wave, a wonderful collaborative silo

Like other users who have had access to Google Wave for the past 8-10 months, I was impressed by Google’s technology — and frustrated by my inability to use it effectively. Wave, Google’s innovative web application for real-time communication and collaboration, was a collaborative silo. This is why, on August 4, 2010, Google announced the[…]

Facebook Gift Shop fails in a strong virtual economy

In the current, tough economy, this story is common: Marie Mace Owens, of Little Rock, AR, wanted to buy her friend a gift on August 1, but one of her favorite store was closed. What makes Marie’s story unique, is that her favorite store was the Facebook Gift Store, which ceased operation this month. Almost[…]