Great blogs don’t always translate into great books. Chris Brogan’s latest book, Social Media 101, proves this out.
’101′ is a collection of several posts that originally appeared at www.chrisbrogan.com. Knowing that much of the content would be familiar to me, I picked the book up for in-flight reading, with modest expectations. It wanted to revisit some well-organized, thought-provoking Brogan posts for a few hours. And, upon arrival pass the book along to someone inexperienced in social media. I was disappointed on both accounts.
Sadly, the 320-page book is poorly organized. It’s not a book that is easily read from beginning to end. It lacks expected depth, vision and context. It feels like a collection of abandoned conversations among distracted participants. The book is unsatisfying for social media enthusiasts. And, it’s too disorganized for newbies.
Q: How do I attain top market placement for one of the most fascinating science fiction books ever written?