Twitter has roughly 30 million users and ranks among the ‘Top 50′ websites in the world – which is why it can be an powerful tool for company executives to engage publicly with customers, prospects, employees and industry influencers.
Twitter is typically an easier platform for company executives to use than traditional blogs, because users exchange short, 140-character messages called ‘tweets’ instead of lengthy blog posts. This means that executives can be MORE ACTIVE with LESS EFFORT than blogging.
A typical Twitter user posts messages a few times a day – although how often they post, and the types of message they use will vary depending on their social media objectives: [Read more...]
