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Technology distracts drivers. It can also protect them.

Wisconsin may be the 20th state to ban texting while driving.

Using mobile devices while driving leads to slowed reaction time, unplanned lane changes and more collisions.  Ironically, integrating more technology and applications into vehicles should make driving safer.

According to a recent Pew Research Center survey, one-fourth of adolescents age 16 or 17 have texted while driving and nearly half of teenagers of all ages have been in a car while the driver was texting. Nearly 6,000 people were killed and a half-million were injured in vehicle crashes in 2008 connected to driver distraction, including texting, according to the U.S. Department of Transportation.

This is why Wisconsin could become the 20th state to outlaw texting while driving for all motorists under a bill the Legislature approved this week.

When it comes to reducing driver distractions from activities that include texting, email, MP3 players, and the like, the automotive industry isn’t all talk — but talk (voice commands) remains key.

According to Ford’s research, simple tasks like ‘changing your song request’ on an iPod takes an average of 30.3 seconds for an average user.  The same task can be cut to 4.9 seconds using voice control.

Ford Motor Company presented technologies to reduce driver detraction at the 2010 Consumer Electronics Show (CES) in Las Vegas recently. Alan Mulally, Ford’s President and  CEO,  said his company is dedicated to making the safest, most tech-savvy cars possible by utilizing their SYNC technologies. According to Mulally, 32 percent of buyers said Ford’s SYNC technology is an important or critical factor to their buying choice.

Ford SYNC allows drivers to bring nearly any mobile phone and some digital media players into their vehicle and operate them using voice commands, the vehicle’s steering wheel, or radio controls.  According to Derrick Kuzak, from Ford’s product development group, the latest version of SYNC will  be an open platform for application developers. It took less than two weeks, according to Kuzak, for developers at Pandora and Stitcher to retrofit their applications to SYNC.

Techn0logy isn’t a substitute for good driving habits, but it can help.

Focus on the Road

Is it smart to put on lipstick while youre driving down the highway? Obviously, not… but we multitask all the time. We eat, text, play with music and do all sorts of things while driving. In this story, see a frightening example of why thats a very bad idea. Video is courtesy of American Family Insurance.

Further Reading:

About Troy Janisch

Troy Janisch, Publisher of Social Meteor, is a digital marketing professional and social media beatnik. He is a contributor to SmartBrief on Social Media. Troy leads the marketing team at Sentry Insurance, but don’t let that scare you. He rarely talks about insurance in mixed company [grin]. Like a good social media program, SocialMeteor.com is all about content. It’s not a consulting company or marketing agency.

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  • http://text-and-email-by-voice.com Megan

    Hi Troy!

    Thanks so much for sharing this post! The movie Seven Pounds shows just how dangerous texting and driving really is!

    Oprah has even started a campaign to make cars a “no phone” zone.

    Although Oprah has started her campaign, how likely are people to adhere to it? It’s something that has to become habituated.

    In the mean time, is there another solution? Yes! There is one! You hit the nail on the head with this one: “…–but talk (voice commands) remains key.

    http://www.text-and-email-by-voice.com

    Hugs,
    Megan ♥

  • http://www.linkedin.com/in/troyjanisch Troy Janisch

    WTF? I read in USA TODAY that the Highway Loss Data Institute found that there were no reductions in crashes after Texting Bans were added in 3 states and DC. It’s counter intuitive to me — unless the people who are most at risk aren’t influenced by the ban. Anyone else have thoughts?