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Better than Google AdSense? Facebook ‘SocialSense’

January 27, 2010 By 1 Comment

For more than a decade, content publishers have used Google AdSense to monetize their websites AND advertisers leverage AdSense to promote their business.

The time has come for something better: a social advertising network from Facebook.  Let’s call it “SocialSense.”

With Facebook Connect, Facebook has the capability to create the most effective online advertising network in the world.  By leveraging Connect, Facebook has the capability to target ads more effectively than Google — by a long shot.

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Filed Under: advertising, crowdsourcing, Facebook, google, Mobile, Pay Per Click, Privacy, sales, SEO, Strategy Tagged With: , , , , , ,

Technology distracts drivers. It can also protect them.

January 19, 2010 By 3 Comments

Wisconsin may be the 20th state to ban texting while driving.

Using mobile devices while driving leads to slowed reaction time, unplanned lane changes and more collisions.  Ironically, integrating more technology and applications into vehicles should make driving safer.

According to a recent Pew Research Center survey, one-fourth of adolescents age 16 or 17 have texted while driving and nearly half of teenagers of all ages have been in a car while the driver was texting. Nearly 6,000 people were killed and a half-million were injured in vehicle crashes in 2008 connected to driver distraction, including texting, according to the U.S. Department of Transportation.

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Filed Under: Email, google, Mobile, Twitter Tagged With: , , , ,

Does Microsoft have it’s head in the clouds?

January 7, 2010 By Leave a Comment

Microsoft gambles on Windows 7 and Project Natal at CES in Las Vegas

When I think about Microsoft leadership in the areas of cloud computing and natural user interface, it seems rather, (well…) unnatural.

Nevertheless, Microsoft CEO Steve Ballmer opened the Consumer Electronics Show (CES) is Las Vegas this week highlighting the company’s excitement about upcoming slate PCs, cloud computing and natural user interface. I enjoyed the show, but I have my doubts.

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Filed Under: Cloud, Hardware, Mobile Tagged With: , ,

Viral Loop: How social media relationships drive growth

January 6, 2010 By 5 Comments

What’s a social media relationship on Facebook worth? In my case, it’s about $90 according to the author of Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves.

To illustrate principles in his book, Adam Penenberg, author of Viral Loop provides this tool on Facebook for measuring ‘viral loop value’ in the community.  It uses an algorithm that takes into account Facebook’s estimated valuation with your level of activity, the number and activity level of your friends, and your “influence.”

Penenberg’s viral loop leaderboard shows  the value of social media celebrities like Ashton Kutcher ($630,000+), Selina Gomez ($593,000+) and Barrack Obama ($1.3 million+) and lesser-known social media power users such as serial entrepreneur Jason Calacanis (> $1000).

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Filed Under: Books, Email, Facebook, google, word of mouth, youtube Tagged With: , , , , , , ,