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Pay it forward: How giveaways pay off in social media

December 21, 2010 By 1 Comment

You can attract thousands of Facebook fans or Twitter followers with the right giveaway. Attracting fans is easy. The hard part is keeping fans.

Companies commonly use sweepstakes, contests, and coupons to entice Facebook users to “like” them.  Why? It works.

According to a 2010 report by ExactTarget, nearly one-third of Facebook users (31 percent) are willing to ‘like’ a brand in order to get freebies or giveaways. 36 percent of users will ‘fan’ a brand to get a coupon or free sample and 40 percent will ‘like’ a brand to receive discounts, according to the report.

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Filed Under: Facebook, Misc T, Twitter, Web, word of mouth Tagged With: ,

Don’t Scrimp on Scraping: Tips for Safe Driving in Inclement Weather

December 11, 2010 By 1 Comment

Ice on the road makes driving in inclement weather dangerous — and so does ice on your windshield.

To avoid delays and exposure to chilling weather, drivers sometimes take shortcuts. They make a half-hearted attempt to clean frost and snow from the windshield. They clear a small hole that offers some visibility, and hit the road.

However, taking shortcuts that bypass safety can have chilling consequences. Blind spots cause accidents. According to U.S. Department of Transportation accident statistics, more than 413,000 accidents are caused each year by blind-spot-related problems. Annually, these accidents damage more than 826,000 vehicles and injure or kill more than 160,000 people.

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Filed Under: Guest Blog, Misc T

Season’s Tweetings: The Twelve days of Twitmas

December 10, 2010 By 1 Comment

When Twitter users were asked what they wanted for Christmas, these were the items that stood out. We used them to create our own version of the ’12 Days of Christmas.’

The following lyrics are based on the #allIwant Twitter Meme. One of the most popular Twitter Memes is Follow Friday (#followfriday), which invites all users to suggests other Twitter users to follow, each Friday.

On the first day of Christmas, Twitter gave to me a drama-free Christmas with mac n cheese (@HooMe_)

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Filed Under: Twitter Tagged With: , , ,

The Power of Free Coffee: Starbucks gives the King its ‘Best’

December 8, 2010 By 1 Comment

A good cup of coffee makes a breakfast meal better. A bad cup can destroy one. That is why I tend to judge breakfast menus (sometime unfairly) by the quality of the coffee served.

Until recently, both were marginal at Burger King.

I drove past the popular drive-thru destination – until I learned about the chain’s ‘Free Coffee Fridays’ offering in November, 2010.  During the month, Burger King offered free 12-ounce coffee on Fridays before 10:30 to highlight the addition of Seattle’s Best Coffee earlier in the year.

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Filed Under: advertising, Misc T, sales, word of mouth

Faceless on Facebook: Does your brand flunk the personality test?

December 6, 2010 By 3 Comments

Make brand exposure and interactions count. A brand’s personality is built from the sum of moments shared with its prospects and customers.

Personality Not Included, by Rohit Bhargava, explores the reasons that brands systematically lose their personality and how it’s possible to regain a brand’s identity and likeability by effectively leveraging social media and other brand-to-one communications. Bhargava, SVP of digital strategy at Ogilvy Public Relations Worldwide, helps marketers navigate the roadblocks that drain personality from a company — namely lawyers, investors, peers, and bosses.

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Filed Under: Books, Email, Facebook, Misc T, Offline, sales, Twitter, word of mouth Tagged With: , , , , ,
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