Acts of sharing don’t always come naturally — at least when it comes to social networks. That is why we need to encourage our customers to share our content on social networks.
Adding social network links within your website or e-newsletter (so that readers can refer your content to their friends) increases the reach of ‘good content’ by an average 24 percent, According to recent studies by Silverpop.
This means that every 1,000 website visitors tell an additional 240 friends about your content. “When you connect good content with good customers, they’ll do the marketing for you by sharing with their network,” said Loren McDonald, VP of Industry Relations at Silverpop.
The key to sharing is ‘keeping it simple.’ Email, Facebook and Twitter might be the largest share channels, but people are only just beginning to understand the deeper value of sharing. This is why its a good idea for marketers to educate their customers by announcing, explaining, and encouraging social network referral opportunities.
While social sharing tools like (Madison-based) Shoutlet and Sharethis make it easy to add links to dozens of social bookmarking sites and social networks, Facebook is about the only network that generates results, according to MacDonald.
This means that providing a single, prominent sharing link to Facebook can reap bigger rewards — and more referrals — than providing linking to a wider variety of less-effective sharing sites.
The Trick to Sharing
Enjoy this take on sharing, courtesy of Sesame Street.
About Troy Janisch